Last month I quietly had my last day at CRUEL. After almost a decade of building, it was time for something new. Hard to describe the experience I’ve had as a part of this business, it’s been more than a business, it’s been my life. I interviewed for a position at CRUEL the day after I finished university, started the day after and never looked back. Since then we’ve grown CRUEL to something I think none of us knew it could become. We’ve worked with dream clients, won awards, done amazing work, laughed, cried and really learned how to run a business and a brand together. Both CRUEL and I will continue to do these things, just in a new way. Sending the most love to everyone who has helped me get here, all the CRUEL team, the community, the clients, the people who trusted us. It’s hard to walk away from something you love, and believe in. But sometimes change is needed to grow. Hit me up if you’ve got something fun to work on, I’ll be rebuilding for a sec.