Creative direction & strategy for @zarahome Introducing Permanent Collection, a curation of timeless classics, with pure and functional forms. A simple and contemporary aesthetic to last over time. The creative direction for the series (encompassing films, stills, animations, branding and a dedicated micro-site guided by GMS) sets out to display a poignant portrayal of classic quality homeware harmoniously nestled within the tranquil, yet subtly evolving framework of a room. Massive thank you to @zarahome Laura, Héctor, Berta, Maite and Judit and my team 🤍 @harriet_victoria_ @valentineavron @josoras and @instayulia Stills team Photographer @matthieulavanchy Set @keiyoshino_set with @sophiawillcox @camillab.setdesign @heykeelin Lighting @woodntoole Photo assistance by @bradleypolkinghorne and Valdrin Rexhepi Production @bellhouseltd Etty, Nancy and Anou Retouch @maisonmoire #zarahome #permanentcollection #interiordesign #stilllife #interior #interiordecor #interiordetails