To create an elevated look for an already-beloved clothing brand, we looked to Buru’s inherent values: accessible style, effortless polish, and everyday whimsy. Though originally conceived for busy or breastfeeding moms, the brand’s universal flexibility speaks to all modern women, celebrating style that’s easy, functional, and confidence-boosting no matter the wearer’s stage of life. Falling on Buru’s 10-year anniversary, the refresh marked a major moment in the well-loved brand’s world. The new brand mark and graphic elements mimic the twisting and turning of a ribbon, hinting at Buru’s delightfully unexpected elements: from its garments’ generous pockets, hand-picked vintage buttons, and sustainable production to the sense of community it fosters.