We collaborated with @pesopluma , @tawbox and his team to bring a narrative-driven, theatrical performance to the Main Stage at Coachella this year. It was our pleasure to take part in bringing the show to life as we traversed topics not-often spoken about on such platforms. “Peso Pluma made a huge statement on the complex history of Mexico’s narco-corrido culture with a stunning tribute to the region’s greatest stars” - Variety Thank you @jmaxperez @veikkofuhrmann @yoomkae @valmurillo @georgeprajin @tonymoon and many more for having us @sturdy.co for Peso Pluma LIVE @coachella ‘24 🛠️ Show Development & Execution for @pesopluma 2024 Coachella Performance Show Director: @tawbox Stage Designer & Content Creative Director: @adrian.martinez Creative Producer: @kevin.henry Content Director/ Art Director: @jabbathekid Sr Producer: @rikkeheinecke Jr Project Manager: @sophieviscardi Project Coordinator: @percentheewonhan Visual Team: @jabbathekid @_justinsanchez_ @zachokami @quantaypeoples @randy.cano @harleywrecks @nmbrs.studio @hugoshiboski @jondenton @killwillprod @aghooker @drewzeefx Graphic Designer: @peachquintana Creative Assistant: @noah_hrndez Lighting Designer / Director: @mjl_visions Lighting Programmer: @eliot.jessep Scenic Art Director: @leonleticia Visual Programming Director: @chaseoblack Notch Design: @allofitnow @berto_mora @_vishalsharma D3 Operator & Programmer: @videoericmay Photographer: @nattografi