Embarking on a rebrand for The Corner Suite, a high-touch, low-pretension spa in Savannah, Georgia, we kept the founder’s vision for a nourishing retreat top of mind. Inviting yet elegant, the brand world is defined by its subtle details—from a sculptural wordmark inspired by Greek medicinal traditions to the delightful, tactile elements guests might encounter throughout the space.
Using nature and fine art as key points of inspiration, we imagined an immersive experience that mirrors the spa’s treatments. The brand maintains subtle nods to its medical credentials, gently illustrating that both ritual and recovery are promised here.