MUM, I DIRECTED A FUCKING FIFA COMMERCIAL! This ad was shot during prime COVID 19 lockdown, directed all from my living room. Restrictions meant that I could not leave the city, nor could players have anybody to their homes, everything had to be shot by themselves. From the very start myself and EA agreed we didn’t want this film to feel like a quarantine film, and I think we achieved something charismatic, charming, something different to the normal Fifa commercial and a bit of light hearted content in the current climate.  Also it was super important for me to involve as many friends, family and colleagues in this project as possible. COVID has affected so many lives, especially in the arts and entertainment sector, so the more people that I could share this incredible project with and support, the better.  That being said, a lot of people helped me achieve this film, but I’d like to give some special thanks; my producer, @cathyhoodx for phoning me 25 times a day, getting me out of bed in the morning and making sure I go to sleep thinking about Fifa.  @andy_gillooley, @alexrelms , @wildey and everyone at @easportsfifa who made sure Cathy went to bed thinking about Fifa... and by far some of the best clients I’ve ever had the pleasure of working with. @thomasgcarter for pretty much nailing the edit first time around and bringing my ideas to life. Ryan and the team at @movingpicturecompany having to figure out what the hell im talking about with my graphics lingo in emails, but also bringing the whole thing together. @thomas_.hole who has been with me in my career from the very start, without him I’d still be working in Argos. The very talented @jazzgrantstudio who’s art and collages brought a completely different dynamic to the piece, something only a true artist could bring. Harry and @iampetemartin at @soccerbible for opening the door to this crazy world of football. Most of all, Matt and @nataliedoes at @riffrafffilms , for trusting me and helping me achieve something every little boy around the world dreams of.  If I make one kid as excited as I was watching these commercials growing up, I’ll be a happy man. Ps the vids are the wrong way round 🤷🏼‍♂️