Here's a behind the scenes look at how key scenes from AMEX's Business Platinum commercial were achieved! It took a lot of work, coordination, and dedication from a very talented group of individuals to pull this off! #virtualproduction #icvfxstudio #motioncontrol #moco #spstudioscanada #torontofilmmakers #commercials #behindthescenes #airport #warehouse #office #lab #icvfx #bts Client: @AmericanExpress Agency: Dentsu CD: Craig Ferguson & Scott Taverner AD: Martin Boustany CW: @ChrisFletcher Agency Producer: @thelizmay Prod co: TAG EP: Heidi Burbela LP: Avery Chan Director & XR wall innovator: @manhire DP: @vborrisondp @seslercompany AD: @weatherallthings 1Ac: @thefatfocusdue G&E: Todd Hammacher, Mick Reynolds Director shadow: @danikindofficial DIT/VTR: @pete_hatch XR TEAM: @SPStudioscanada Producer: @aripovkh VAD lead: @ronoc UE Artist: @grimjogger @eloquint Moco op: @shoneadam BTS: @chrisgreef @degorororo @stina