In a continuous effort to be ahead of its time, @pradabeauty opens new perspectives on fragrances by integrating AI to their latest social media campaign. @johann.besse explores photography's potential to create illusions and therefore challenge the viewer's perception. Al Dente propose to augment the shot visuals with the help of designated keywords for each Prada Beauty fragrance collection and its iconic ingredients. Photographer: @johann.besse Set designer: @paulinemonnierparis