OBO SEEN BY @estellerancurel Part 3/3: @kevingermanier SS25 show OBO SEEN BY is a unique initiative launched by OBO to support emerging talents in the creative field. Each Fashion Week, we invite a young photographer, videographer, or artist to experience Fashion Week alongside us. With complete creative freedom, they document their journey and share their personal perspective. « Receiving an open invitation from OBO to cover select SS25 shows brought back memories of my early days shooting at the Hyères Fashion Festival. These days, I work as part of a team, both in the studio and on location, but shooting backstage offers a unique challenge. It’s just you and the moments – you have to stay observant and blend into the background, ready to capture fleeting details and spontaneous compositions. After covering three different fashion shows, the process of editing and layout became essential. I thoroughly enjoyed creating spreads for each designer, bringing my vision to life while keeping an editorial approach. »