Sainsbury’s Christmas 2024 Client: Sainsbury’s Director: Sam Brown Producer: Polly Ruskin Ad Agency: NCA Production Manager: Fran Resteghini Production Assistant: Maisie Spratt Production Company: Rogue Casting Director: Michael Cox Casting Assistant: Rachael Menzies Voice of BFG: Geoffrey Beever Sophie: Mya Kandola Maisie (Salmon): Rebecca Ella Clark Steve (Sprouts): Mark Leeson Metal Detectorist: Kevin James Grant (Cheese): Gatta Grant Christmas Family: Charlotte Gray, Jack Gordon, Simon Markey, Jessica White, Isla Pillay, Cody Munkley Sainsbury’s store colleagues: Jordan Singh, Lloyd Harvey, Nana Konadu Boateng Doku, April Appleby, Jake Jervis-Quinn, Caitlin Richardson, Mayur Gadhavi & Erin Fairbrother