These boots are made for walking (and literally everything else). 🥾💪🏼 We’re pumped to share our work on Thorogood’s campaign for the launch of their new Genesis boot with Director @evan_naka. We kicked off the collaboration by putting the boot through a variety of tests - how it bends, how lighting reacts to the leather, zeroing in on the fine detailing of its patterns and textures. With that info in tow we built a 3D model and brought it to life in a killer animation that shows off the craftsmanship in all its glory. #motiondesign #animation #motiongraphics #3Danimation #C4D #cinema4D #houdini #3dmodeling #Thorogood #thorogoodboots