🏆 NYF Health 2024 Winner’s Spotlight! 🏆 Heavy Excuses by GSW Canada. One-third of Canadians live with type 2 diabetes, facing high cardiovascular risks, with diabetes linked to 30% of strokes. GSW Canada, for Novo Nordisk Canada, launched a campaign to highlight these dangers. Each ad contrasts patients' “excuses” with a dramatic stroke visualization, ending with, “Does your plan include reducing stroke risk?” November is National Diabetes Month.