“Every follower can be a potential friend, so I try to embrace what makes my friendships special and let that shine through in my content.” —Vietnamese creator @2502kl (Khánh Linh) “Trends can feel repetitive, like everyone is doing the same thing, so I focus on finding one or two elements that make it uniquely mine. I believe all content is relatable to the right people. It’s important not to try to fit in, but to be yourself and trust that the universe will put you in front of people who can appreciate that.” To see more from @2502kl’s creator POV, visit our story. Video by @2502kl