“The effort of being” can evoke a sense of existential contemplation, suggesting the mental, emotional, or physical energy required simply to exist, live authentically, or cope with life’s demands. It could refer to the everyday struggle of maintaining one’s identity, staying true to oneself in a complex world, or managing the weight of existence with all its responsibilities, choices, and challenges. _________________ Creative Direction Bee diamond head @bee_diamondhead Photographer Aart Verrips @aart.verrips Styling Francois Ferreira @francois._ferreira | @discocreatives Styling assistant Mohammed Waalid @waalid_official Photo Assisant Zwele Buthelezi @izwele Makeup Alex Botha @alexandra_julliet_mua | @lampostcreative Hair Saadique Ryklief @saadique | @lampostcreative Models Callyn Hope @callynhope_ | @bossmodelsjhb Jordan Witcher @jordan_robin_whitcher | @bossmodelsjhb Migs Lombard @migs._.lombard | @bossmodelsjhb Annebelle van Aswegen @annebelle009 | @bossmodelsjhb Lushe Wilkins @lu_she_wilkins | @icemodelsjhb