TikTok’s annual carbon footprint is probably larger than that of Greece, according to a new analysis of the social media platform’s environmental impact.⁠ ⁠ Estimates from Greenly, a carbon accounting consultancy, place TikTok’s 2023 emissions in the US, UK and France at about 7.6m metric tonnes of carbon dioxide equivalent (CO2e).⁠ ⁠ Given that the US, UK and France make up just under 15% of TikTok’s global user base, the platform’s overall carbon footprint is likely around 50m metric tonnes of CO2e. And including other smaller sources of TikTok’s emissions, such as office spaces and commuting, this is likely an underestimation.⁠ ⁠ For context, Greece’s annual carbon emissions for 2023 were 51.67m metric tonnes of CO2e.⁠ ⁠ TikTok emissions are higher than those associated with Twitter/X and Instagram in the same region. The reason behind this lies in the unique addictiveness of TikTok’s platform. The average person on their phone spends almost five minutes more scrolling TikTok.⁠ ⁠ The small differences add up. Due to the sheer amount of content on the platform, as well as longer average scroll times, TikTok users have the highest yearly emissions.⁠ ⁠ Follow the link in bio to read more.