The filmmaker @fayetsakas often finds herself bombarded with advice and products for self-improvement — a deluge of elusive promises tethered to consumer goods — whenever she browses social media. She first came across Peyton and Lyla, two preteen sisters and influencers who hawk fashion and beauty products to tens of thousands of online fans around the world on Instagram two years ago.With their parents’ permission, Faye began filming the sisters’ daily lives as influencers, and in the Op-Doc, “Christmas, Every Day,” they shift between performance and reality. In a time of immense wealth disparity, influencer culture has created a more fantastical kind of American dream. (Perhaps that’s why nearly one-third of preteens say becoming an influencer is a career goal.) Seeing the field’s potential for a steady income — not to mention the prestige of an ever-growing follower count — some parents encourage it. Faye sought to go behind the scenes of this new creator economy with curiosity and a focus on the girls’ experiences, aiming to allow viewers to come to their own conclusions. Click the link in our bio to watch the full film. | 🎥 @fayetsakas #opdocs #nytopinion #influencers