I figured your Christmas shopping is done, your outfits are all planned so what better time to use our platform (nearly 1M muses!) to educate on where our clothes are made, how we stand very different to fast fashion and to honestly, debunk the generalisation of what “Made in China” means. This is our supplier, Aimee. I showed her a TikTok someone made comparing us to Boohoo. For context, China does not have TikTok, they are not exposed to the same content we are, so I knew a lot of what she told me but the way she so candidly explained it to me, in such a way of how different she proudly runs her factory. Fast Fashion is cheap prices, cheap labour and factories will be put under a lot of pressure to finish the order as quickly and as cheaply as possible. If you are wondering how ethical a brand is, I think it’s good to ask the question “how many factories do you work with?” Because NO.1 the website you are looking at could display all the creditations of just one good “show factory” they use (we have seen Shein do this when they did the influencer trip which I still can’t believe that moment in history happened) & NO.2 brands who use numbers of factories, often negotiate between all factories and the cheapest/fastest will ultimately win the order. When I first went to China, I was told I should really have a few suppliers to lean on. I didn’t mind this, my goal was to only find 1 more because I love my current supplier. I visited many factories, many were just offices that created samples but wouldn’t show me the full on production line, and others really were an eye opening experience. From that trip, we planned Odd Muse exclusivity and are in the process of opening our own brand new floor together (which I’ve got the pleasure of decorating so there will be a pink corner for Chinese Tea but Oat Milk Cappuccinos too✌️) I’ve had the best experience manufacturing in China and getting to know these people & their families on such a personal level. I would never risk this beautiful loyalty and friendship I have to simply shave some money off a cost price. Odd Muse is brand with ❤️ & so is the company who makes the clothes ❤️