‘WE DO GYM’ ad campaign for
@gymshark. The campaign celebrates the niches, nuances, and IYKYK truths of the gym sub-culture. It features stringer vest nip slips, bum scrunch shorts, training to failure, callous chewing, all served with a side of chicken, rice, and broccoli.
Photographer/Director:
@JustinBettman
1st Assistant: Wilder Marroquin
Creative: Mikey Robinson
Copywriter: Chloe Adams
Gymshark Producer: Megan Coutts
Production Agency:
@watercreative
Producers: Becky Henderson, Emma Roberts
Additional Production: Chris Sellier
Production Assistant: Francesca Marago
DOP: James Jones
1st AC: Richard Crilly
Editors: Ian Brown, Rich Crilly
Grade House:
@cheat_it is now part of Harbor
Brand Manager: Amy Beadle
Project Manager: Colette Agar
Retouch: Chloe Myles, Azeem Sheikh
Styling: Francesca Adams, Alanya French Barnbrook
HMUA: Bella Simonsen
HMUA: Cat Longden
HMUA: Laura Pell
Gaffer: Tobias May
Sparks: Sam Girdler, Salvador Fitzgerald
Stills Lighting: Joe Hart
Design: Laura Kelsey, Nathan Barnett
Artwork: Aaron Keane
Talent: Rachel Oderinde, Marie-Theres Grassel, Lucy Ellis, Eilidh Muir, Sophia Steen, Payton Bisso
Additional Copy: Harry Foley
Gymshark Chief Brand Officer: Noel Mack
Gymshark Head of Creative: Olly Smith
Gymshark Head of Comms: Sam Kane