chpobrand

Some might argue that the best thing about Malung, a small town in mid Sweden, is the snowboard high school. Others will say that it's the dance band week the town hosts every year. While the ice hockey enthusiast will start talking about the classic Swedish JOFA helmets. We agree that all three things are great, but still, none of them compares to @dr.nordhag. Born and bred in Malung. Johan is the definition of greatness. He is friendly and caring, while cool and hard as an ice hockey puck at the same time. His snowboarding is so stylish you would think it had been sculpted by the ancient Greeks. That could be enough, but it sure isn’t. He is also a great guitar driven hero. Listen to his latest, and first record, while you watch his latest part, and you will understand. We are both humble and proud to have a person like Johan on our team. Take a bow, because we do, every day, to his statue placed in the center of our office. On Fridays we even pour champagne over it, and swirl around listening to his guitar driven greatness. Johan, the expression GOAT is not enough to describe you, so we won't even try. We will leave it with a simple and heartful, thank you!

The Lara is modern and at the same time classic. Named after a young skater in Palestine. Just like her the watch is combination of style and attitude. The Lara Maiden comes with a black 34 mm square dial and a black metal strap. 📸 @forasiacheers

Thank you @makkebengtsson! A Mobile Community is your film. You have been able to capture Free Movement, Denia and Denia and their incredible work in the best way possible. We hope you’re proud of what you have accomplished, because we are truly proud to be working with you! This Christmas we will all eat kale in your honor. The full version of ”A Mobile Community” is now available on our YouTube channel!

Are you looking for puzzles for the holidays? Or that special t-shirt? Maybe a ”becknarväska” for grandma? You could say that sunglasses and goggles are our specialty, but have you seen our great range of apparel? We’re sure you’re going to find the perfect gift at our website!

Bullets may fly round, but I lay down. I feel safe and sound on solid ground. @dom1n1k_wagne3 wearing his pro model goggles, hot as the tip of a lightning bolt. 📸 @mateja.kordic

Worn by truck drivers and snowboarders with pride. Comes with a black lens and a black frame made from 100% recycled plastic. Designed by @zzebraan. 📸 @seanycinco

Tuvalu, a medium/large sized thin frame with the fastest and friendliest lens changing system known to mankind. A bear embroidered on the strap for extra commitment. 🎥 @kuske

We’re proud to release A Mobile Community! An open invitation to anyone bold enough to step onto a skateboard – assuring them that this little toy brings not just acceptance but the warm embrace of belonging. The full-length documentary available on our YouTube channel right now! Support Free Movement and their incredible work! https://www.freemovementskateboarding.com/donate

One of Stockholm’s most beautiful locations! The Långholmen sunglasses comes with a black frame made from 100% recycled plastic. 📸 @axellindquist

With screenings in Greece, Sweden, France, USA and Croatia, the time has come for us to release this beauty on the World Wide Web! On December 10 it will be live on our YouTube channel and through your favorite skate mag.

Christmas is closing in. Don't stress, there’s still time to order! First and foremost, this watch is made from recycled plastic. Using recycled plastic reduces pollution across ecosystems, requires less energy and helps conserve natural resources, saves fast-depleting landfill space and eases the demand on fossil fuel consumption. Second, it will always tell you what time it is! 📸 @seanycinco

Can’t decide if you need a clear or a dark lens? Then photochromic lenses are the answer for you! They are a two in one solution, a pair of snow goggles with a black lens and a clear lens in one frame. In other words, perfect for all types of snowboarding. They automatically adjust to changing light conditions, providing you with clear vision and protection from UV rays. It’s as Magic as Johnson. 3D design made by @sean_stephenson_3d.