essencefest

Let’s give a standing ovation to the phenomenal Victoria Monét for her unforgettable performance at ESSENCE Fest 30th celebration! Her soulful voice, captivating stage presence, and unmatched talent lit up our stage and left us in awe. Victoria, you are a true STAR. Thank you for sharing your talent. 🎥 @samvibes #ESSENCEFest

Thirty years later and we are still a part of Janet’s Rhythm Nation, and we love it here! This is how you throw a birthday party! #ESSENCEFest30

Tell us a song that lives in your head rent free and why is it Superstar? #ESSENCEFest30

Turn up the shine this season with our Essence Fest x @newvoicesfamily Gift Guide for Black-Owned Jewelry & Accessories! Featuring @NewVoicesFamily brands and SOKO MRKT Alumni, these statement pieces are more than fashion—they're culture, creativity, and Black excellence. From bold earrings to timeless shades, gift the glow that never fades. Because iconic looks deserve iconic pieces ✨

Level up your holiday vibes with our Essence Fest x @newvoicesfamily Gift Guide for Black-Owned Card & Party Games! From laugh-out-loud moments to friendly competition, these @newvoicesfamily brands—featured at SOKO MRKT—are bringing the fun AND the culture!

Our Essence Fest x @newvoicesfamily Hair Care Gift Guide is serving up the best in curls, coils, and crowns from New Voices Foundation brands that have lit up the SOKO MRKT! From moisture must-haves to styling staples, these products are made to love every strand. This season, give the gift of healthy hair while supporting Black-owned brilliance. Your crown deserves it. 👑

Our ESSENCE Fest x @newvoicesfamily Home & Lifestyle Gift Guide is here, spotlighting incredible New Voices Foundation brands that have brought their magic to the SOKO MRKT! Give the gift of style and soul this season by supporting businesses that celebrate Black creativity and excellence. Your home deserves it. 💛 Shop @ankedjerepublic @shopbodybylove @noire_essentials

Our ESSENCE Fest Beauty Gift Guide is here—featuring must-have products from @newvoicesfamily businesses that have graced the SOKO MRKT! These trailblazing brands bring beauty, brilliance, and Black excellence to your holiday season. ✨ Give the gift of bold beauty while supporting Black entrepreneurs. Let's circulate the Black dollar in our community this holiday season!

Congratulations to New Orleans’ own, @tankandthebangas on their Grammy nomination for Best Spoken Word Poetry Album! The energy, artistry, and authenticity you bring to every performance are unmatched, and this recognition is so well-deserved. Your Essence Fest family is incredibly proud of you!

Weezyana Fest 2024 lit up New Orleans as Lil Wayne brought the city together for an unforgettable night with a special Hot Boyz reunion, as the iconic rap group took the stage together, delivering legendary performances that paid tribute to New Orleans’ hip-hop legacy. The night also held a special moment when Lil Wayne received the key to the city, honoring his impact and dedication to his hometown. Weezyana Fest 2024 will go down as one of the most iconic events in NOLA, celebrating the music, culture, and community that make the city so unique. There's really no place like New Orleans. 📸 Getty Images

Spotlighting New Orleans’ own Greg Monroe—a professional basketball player and community advocate. After making a name in the NBA, Greg has remained dedicated to uplifting others through the Greg K Monroe Foundation, which provides mentorship, educational resources, and personal growth opportunities to youth in underserved communities. He also founded the Big Easy Basketball program, helping young athletes develop their skills while learning teamwork, discipline, and perseverance. Greg’s commitment to his craft and community makes him a true role model, inspiring others on and off the court. Produced by: @JahzeTv Capture/ Edited by: @stefanbunbury

Add some glow to your beauty routine with our favorite Black-owned brands at SOKO MRKT ✨