This December, we will take a deep dive into the world of East Side Story, a 12-volume compilation series of Soul & Doo Wop ballads released throughout the 1970s and 1980s. Many of these songs, along with the imagery on the album covers, are deeply ingrained in Lowrider and Chicano culture. Yet, the history behind these albums has always remained a mystery.
@melisduenas began
@eastsidestoryproject in 2015 to uncover the obscure origins of the iconic East Side Story series and the real individuals behind the images on these album covers.
Driving through East Los Angeles, following leads from social media, or simply bringing the records in her car and finding locations, Dueñas navigated a web of fragmented voices and memories. Her journey led her to discover the original creator, Mr. B, a local record dealer from San Diego who, during the 1970s, created these records for the Latino community that frequented his shop. She also uncovered countless stories rooted in these album covers, stories that have been passed down through generations in the East LA community. With this research she has been working on a book to document these findings, set to release soon.
Highlighting Volume 3 & 4, Dueñas will discuss the stories behind these volumes and feature a photo show of archival images of the community and the people behind these two albums. Following with a listening session of both records on the Hi-Fi system.
This will be alongside a DJ set by
@sleeepwalk, a member of the Los Angeles chapter of
@chulitavinylclub, she will be providing us with Sweet Soul Jams & Oldies throughout the night from her personal collection of records.
Additionally, a Record Pop-Up by our friends
@twelveslb selling all the best curated LP’s, 12s & 45s you need. Lastly, we will be conducting a Lowrider Car Show out front, showcasing the best OG builds.
This event is for our community and to celebrate the music that helped raise us and gave us love and strength. If you listened to these oldies while cruising with the homies, overcoming heartbreak, hanging in the park with your family, or parked somewhere with your lover, this is for you. PARA LA RAZA.
RSVP Required. Link in bio.