rolex

Watches unveiled in 2024 illustrated yet again our constant quest for innovation and excellence. Among them are new versions of the GMT-Master II, exclusive dials for the Day-Date, a 1908 in 950 platinum, 18ct gold Jubilee bracelets for the Sky-Dweller, as well as gem-set versions of the Cosmograph Daytona, and the Rolex Deepsea in 18ct yellow gold. Delivering a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation. #Rolex #WatchesandWonders2024 #Perpetual For more details about this see the link in the profile.

Celebrating new watches. This year, we brought a fresh new look to some of our most iconic models. Offering unique harmonies of materials, colours and textures, the new watches illustrate a commitment to constantly break new ground, while demonstrating uncompromising quality down to the smallest detail. #Rolex #WatchesandWonders2024 #Perpetual

From restoring the great Andean forests to protecting the last wild camels of China and using technology to bring drinking water to arid lands in Kenya, the individuals and organizations we support through the Perpetual Planet Initiative have been busy in the field. We celebrate our partners who are employing science and hard work to find solutions that will rebalance our ecosystems and make the world a better place. #Rolex #PerpetualPlanet

Celebrating optimism for the planet. All over the world – across oceans, forests, rivers and mountains – explorers, scientists, conservationists and entrepreneurs are working with local people. With the support of our Perpetual Planet Initiative, they are playing a crucial role in promoting Earth’s biodiversity, improving human lives and prospects for a brighter future. #Rolex #PerpetualPlanet

This year, we continued to present the watchmaking features that reveal what makes Rolex watches truly unique. Our expertise and commitment to innovation are exemplified by every element of a watch, from the movement, case, dial, bezel and bracelet to the materials used. An invitation to enter the in-house mastery of watchmaking expertise. #Rolex #Watchmaking #Perpetual

A celebration of watchmaking. From manufacturing exclusive materials, to developing innovative components and creating unique designs, our know-how consistently pushes the boundaries of excellence. #Rolex #Watchmaking #Perpetual

This is our 950 platinum. This meticulously crafted metal has invaluable qualities and is used on our most prestigious watches. Its subtle glow, a mesmerizing blend of silver and moonlight, shines like no other, while its physical properties make it resistant to corrosion and time. This challenging material pushed our expertise and production tools to the limit until we could shape it into a fluted bezel. With its captivating reflections, this precious and exclusive metal is recognizable only to a discerning few. #Rolex #Watchmaking #Perpetual

We are excited to welcome @martinegrael to the Rolex family. The Brazilian sailor is making history as the first female helm in the Rolex @SailGP Championship, competing with the Brazil team in the 2025 Season. Born into a family of sailors, she has found success from a young age, was named 2014 Rolex World Sailor of the Year and claimed Olympic gold medals in Rio and Tokyo. She has also pushed her limits by competing in gruelling offshore races. Martine embodies our shared commitment to performance excellence and sporting achievement. #Rolex #RolexFamily #Perpetual

Defying the impossible. When blue fades to pitch black in the depths of the ocean, the Rolex Deepsea prevails. This gradual change in tones is reflected on the distinctive D-blue dial – a nod to James Cameron’s 2012 record-breaking solo dive to the bottom of the ocean. With its Ringlock system, a unique case architecture, the Rolex Deepsea is able to withstand extreme pressure at 3,900m (12,800 ft) underwater. The watch of the deep. #Rolex #RolexDeepsea #101031 For more details about this watch see the link in the profile.

As a partner since the league’s inception, we are proud to expand our commitment to @SailGP as the first Title Partner for this elite sail racing competition now known as the Rolex SailGP Championship. The 2025 Season starts this weekend in Dubai and marks the dawn of a new era. This transformative agreement between the two brands – both synonymous with achievement, innovation and performance – demonstrates a strategic shift to elevate the sport’s premier global championship. #Rolex #SailGP #Perpetual

Engineered to shine in the ocean depths. The Rolex Deepsea in 18ct yellow gold features a blue lacquer dial as well as a Cerachrom bezel insert in blue ceramic. A technical innovation, the high-performance compression ring of the Ringlock system is made of ceramic, which is also blue. The compression-resistance and anti-deformation properties of this high-tech material contribute to the waterproofness of the watch, guaranteed to the extreme depth of 3,900m (12,800ft). #Rolex #RolexDeepsea #Perpetual

These are our reversing wheels. Patented in 1952, they coordinate to transmit energy to the mainspring, regardless of the direction in which the oscillating weight rotates. Thanks to them, each movement of the Perpetual rotor feeds the power reserve. Key to the automatic winding process, these tough wheels are continuously put to work. Their red colour, introduced in 1957, is a result of the surface treatment applied to the aluminium to ensure its robustness. This striking scarlet hue continues to distinguish these vital components in the discerning eyes of watch enthusiasts. #Rolex #Watchmaking #Perpetual