✨On This Day: April 6, 1981✨
For over 40 years, the Post-it Brand has helped people be more productive, communicate better and express themselves in a number of creative ways.
Yet as universal as these products have become, their beginnings were far from certain. Looking back, the birth of our Canary Yellow phenomenon reminded us of a valuable lesson: perseverance or persistence can be just as important as inspiration when it comes to bringing an idea to life.
Dr. Spencer Silver, a 3M scientist, was busily researching adhesives in the laboratory. In the process, he discovered something peculiar: an adhesive that stuck lightly to surfaces but didn’t bond tightly to them. “It was part of my job as a researcher to develop new adhesives, and at that time we wanted to develop bigger, stronger, tougher adhesives,” said Silver.” This was none of those.”
Meanwhile, Art Fry, another 3M scientist, was frustrated. Every Wednesday night while practicing with his church choir, he would use little scraps of paper to mark the hymns they were going to sing in the upcoming service. By Sunday, he’d find that they’d all fallen out of the hymnal.
He needed a bookmark that would stick to the paper without damaging the pages.
Thinking back to a seminar he’d attended on Silver’s microspheres, he had what he now refers to as his eureka moment. “The one where you get the adrenaline rush.”¹
Partnering with Silver, they began developing a product. Once they found themselves writing messages on their new notes to communicate around the office, they realized the full potential of the idea. “I thought, what we have here isn’t just a bookmark,” said Fry. “It’s a whole new way to communicate.”
The notes became an overnight success. “It was always a self-advertising product because customers would put the notes on documents they sent to others, arousing the recipient’s curiosity. They would look at it, peel it off and play with it, and then go out and buy a pad for themselves.”
Silver said, that like many ground-breaking innovations, theirs was a product nobody thought they needed until they did.
On April 6, Silver and Fry’s unsung hero debuted in US stores as Post-it Notes.