< Wild is the Wiid > (+ THE PALOUR)
Launching Wenjüe Lu’s First Fragrance
Friday, September 6th, 5-9PM
Serious Dirt Botanics, 53 Porter Ave, Brooklyn, NY 11237
Join us at Serious Dirt Botanics’ Brooklyn boutique for the exclusive launching of the first perfume by Wenjüe Lu, titled Wiid.
Hosted by the wonderful seed-to-shelf hemp cannabis project
@seriousdirtbotanics , seriously grown in Vermont dirt, and carefully produced right here in Bushwick.
*A limited batch of “Green Ticketed” versions that MAY or MAY NOT contain a hidden DIRT RICH Pre-roll inside, first-come-first-serve lucky dips.
Door opening at 5PM, RSVP link now live in BIO
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Wiid /wēēd/ n.
- the denial of “the wild plants growing where it is not wanted and in competition with cultivated plants” definition for “weed”
Going against the inorganic-city and arbitrariness of the sharp distinction between the “cultivated” and the “wild”, Wiid is crafted with all-natural cannabis extract at the forefront and patchouli deep at heart.
An olfactory poetry piece rooted in the studio’s naturalistic ethos, Wiid embodies our wish to re-contextualize our innate capability to sense inter-connectivity.
A convergence of shared values: as Wiid blends the wild with the cultivated, so does Serious Dirt Botanics with the meticulous care that goes into their soil and seed selection processes for their organically grown hemp. In their own words:
“Your body is like our dirt: an integrated system that never stays in the lines. Your body’s system is deeply connected and requires careful tending to optimize performance while maintaining balance and harmony.”
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In parallel with…
THE PALOUR
Porter Ave Block Party
Between Grattan & Harrison
7PM to 9PM(late)
Hosted by
@thecollection_inc
With
@contactphotolabnyc @lowlife.nyc @sidepiece.studio @falansai @thebiggestslutattheantiqueshop @hotseat.nyc
A unique slice of Bushwick, one for the community.
Bites by
@falansai
Recommended Dress Code: All White Attire
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collaborating perfumer:
@real_lif3r_
graphics:
@woo_hu_studio_
co-host:
@bo.chapli @beasically
Crafted Asian Hard Seltzer from LUNAR
@drinklunar
Craft Makgeolli from
@drinkmakku