Our latest “True Story on WhatsApp”, tells the powerful story of Layla Farah and her family. Growing up in Paterson, New Jersey, as a child of immigrants, Layla Faraj and her parents created memories every summer visiting family in Syria. But when the Syrian War broke out in 2011, everything changed. “Happiness and Love” is the story of a WhatsApp group of the same name that became “home” for Layla and her family in the disorienting aftermath of war, and the fragmented identity diaspora and displacement create. Directed by @mohammad.earth, it’s part of a global storytelling platform we’re architecting for the brand that’s focused on telling the amazing true stories of how the diasporic community use WhatsApp. Link in bio. Feat. Layla Faraj CREDITS— Client: WhatsApp Production Company EVEN/ODD WHATSAPP Head of WhatsApp Marketing: Vivian Odior Global Brand Marketing Lead: Sophie Ho Global Integrated Marketing Manager: Ghada Soufan Producer of Brand & Integrated Marketing: Vida Habibi MODERN ARTS Executive Creative Directors: Zac Ryder, Adam Groves EP: Eric Stern Producer: Amanda Naseem Brand Manager: Alex Jurisich Lead Creatives: Chase Hilton, Garrett Combes Strategy: Go Wakimoto Design: Ghazal Foroutan, Murad (Murry) Hussain Photographer: Cheryl Sanchez EVEN/ODD: Director: Mohammad Gorjestani EP: Cayce Cole Head of Production: Taylor Feltner Line Producer: Rod Byerson DP: Htat Lin Htut Production Design: Roxy Michaud Head of Post Production: Ashley Rodholm Post Producer: Rocco Campanelli Editor: Mah Ferraz, Scott Hanson Color: Ethos Studio Colorist: Dante Pasquinelli Music: William Ryan Fritch