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We are thrilled to have won Independent Agency Of The Year - Entertainment by the Cannes Lions International Festival of Creativity. None of this is possible without our extraordinary partners at @whatsapp . We can’t thank them enough for their steadfast commitment throughout our collaboration and we are honored to tell this amazing story together and continue to shine a light on these brave young women.
Thank you.
27 1 6 months ago
We are thrilled to have won Independent Agency Of The Year - Entertainment by the Cannes Lions International Festival of Creativity. None of this is possible without our extraordinary partners at @whatsapp . We can’t thank them enough for their steadfast commitment throughout our collaboration and we are honored to tell this amazing story together and continue to shine a light on these brave young women.
Thank you.
34 2 6 months ago
We are thrilled to have won Independent Agency Of The Year - Entertainment by the Cannes Lions International Festival of Creativity. None of this is possible without our extraordinary partners at @whatsapp . We can’t thank them enough for their steadfast commitment throughout our collaboration and we are honored to tell this amazing story together and continue to shine a light on these brave young women.
Thank you.
Our latest “True Story on WhatsApp”, tells the powerful story of Layla Farah and her family. Growing up in Paterson, New Jersey, as a child of immigrants, Layla Faraj and her parents created memories every summer visiting family in Syria. But when the Syrian War broke out in 2011, everything changed. “Happiness and Love” is the story of a WhatsApp group of the same name that became “home” for Layla and her family in the disorienting aftermath of war, and the fragmented identity diaspora and displacement create. Directed by @mohammad.earth, it’s part of a global storytelling platform we’re architecting for the brand that’s focused on telling the amazing true stories of how the diasporic community use WhatsApp.
Link in bio.
Feat. Layla Faraj
CREDITS—
Client: WhatsApp
Production Company EVEN/ODD
WHATSAPP
Head of WhatsApp Marketing: Vivian Odior
Global Brand Marketing Lead: Sophie Ho
Global Integrated Marketing Manager: Ghada Soufan
Producer of Brand & Integrated Marketing: Vida Habibi
MODERN ARTS
Executive Creative Directors: Zac Ryder, Adam Groves
EP: Eric Stern
Producer: Amanda Naseem
Brand Manager: Alex Jurisich
Lead Creatives: Chase Hilton, Garrett Combes
Strategy: Go Wakimoto
Design: Ghazal Foroutan, Murad (Murry) Hussain
Photographer: Cheryl Sanchez
EVEN/ODD:
Director: Mohammad Gorjestani
EP: Cayce Cole
Head of Production: Taylor Feltner
Line Producer: Rod Byerson
DP: Htat Lin Htut
Production Design: Roxy Michaud
Head of Post Production: Ashley Rodholm
Post Producer: Rocco Campanelli
Editor: Mah Ferraz, Scott Hanson
Color: Ethos Studio
Colorist: Dante Pasquinelli
Music: William Ryan Fritch
34 1 9 months ago
Our latest “True Story on WhatsApp”, tells the powerful story of Layla Farah and her family. Growing up in Paterson, New Jersey, as a child of immigrants, Layla Faraj and her parents created memories every summer visiting family in Syria. But when the Syrian War broke out in 2011, everything changed. “Happiness and Love” is the story of a WhatsApp group of the same name that became “home” for Layla and her family in the disorienting aftermath of war, and the fragmented identity diaspora and displacement create. Directed by @mohammad.earth, it’s part of a global storytelling platform we’re architecting for the brand that’s focused on telling the amazing true stories of how the diasporic community use WhatsApp.
Link in bio.
Feat. Layla Faraj
CREDITS—
Client: WhatsApp
Production Company EVEN/ODD
WHATSAPP
Head of WhatsApp Marketing: Vivian Odior
Global Brand Marketing Lead: Sophie Ho
Global Integrated Marketing Manager: Ghada Soufan
Producer of Brand & Integrated Marketing: Vida Habibi
MODERN ARTS
Executive Creative Directors: Zac Ryder, Adam Groves
EP: Eric Stern
Producer: Amanda Naseem
Brand Manager: Alex Jurisich
Lead Creatives: Chase Hilton, Garrett Combes
Strategy: Go Wakimoto
Design: Ghazal Foroutan, Murad (Murry) Hussain
Photographer: Cheryl Sanchez
EVEN/ODD:
Director: Mohammad Gorjestani
EP: Cayce Cole
Head of Production: Taylor Feltner
Line Producer: Rod Byerson
DP: Htat Lin Htut
Production Design: Roxy Michaud
Head of Post Production: Ashley Rodholm
Post Producer: Rocco Campanelli
Editor: Mah Ferraz, Scott Hanson
Color: Ethos Studio
Colorist: Dante Pasquinelli
Music: William Ryan Fritch