IT HAS TO BE HEINZ by @olu.odukoya All Clothing BY Celine @phoebephilo - Celine Casting @julialangecasting and @piotrchamiercasting Using the Heinz brand as a metaphor highlights the power of branding and its associations, much like fashion. I am captivated by the notion that an image can weave a narrative, blurring the lines between concept and reality. Heinz, known for its reliability, serves as a perfect parallel to this idea.