“I think at the beginning of the pandemic, a lot of people could really hone in on one thing,” says Juliet Johnstone. “And for me, I couldn’t go anywhere, I couldn’t do anything, all I could do was paint.” And that’s exactly what the artist did, creating her vivid floral designs on canvas, yes, but eventually on clothing (old pairs of Dickies, to be exact) as well. And that’s how
@julietjohnstone began in 2020. ⭐
From there it was a meteoric ascent — helped along by the fact that Bella Hadid was an early fan of Juliet’s designs. “She found me on Instagram,” says Juliet. “She’s just a girl online, too, you know?” Since those first days the brand has grown in a number of ways. Instead of Dickies, Juliet now makes her own carpenter pants locally in LA. She’s also expanded her collection to include tops, swim, accessories and homewares. ⚡
And while Juliet now counts multiple celebs among her devotees, she still gets the biggest thrill when she sees a *regular* customer. “Nothing’s cooler than seeing a random girl in a state I’ve never been to before wearing one of my pieces,” she says. “Just knowing that they chose to spend their money on something I made — it’s crazy.” 💛