shop

“When my mom has people over, it’s warm, it’s inviting, nurturing, and loving,” says Umaimah Sharwani, founder of @fromparo. “It’s the feeling of entering someone’s home and immediately being taken care of.” Inspired by her Pakistani-American family’s cooking, she began Paro (her mom’s name), a brand of elevated South Asian pantry staples, in 2023. “For a lot of us first-generation immigrants, a lot of the memories and recipes are just vocal,” she says. Creating Paro has helped her document decades’ worth of knowledge from her past and preserve it for future generations. 🫶 It’s no secret that grocery store aisles have been monotone up until recently. Paro is one of the brands pioneering the movement toward more inclusive options. “South Asian food is so diverse — and for so long, we sort of lumped it together under this umbrella of Indian or Asian food,” Umaimah says. “My goal is to simplify the entire process and do the hard work for you so there’s no barrier to entry for you trying this food at home.” 🍽️ Some of Sharwani’s favorite memories have happened over a dinner table. “In Pakistani culture, there’s always a holiday or an event where you’re inviting friends and family over and everyone’s connecting and sharing culture through food,” she says. She has recreated this in her own life by hosting “Paro Parties,” or dinner parties centered around food and conversation. Umaimah hopes that Paro inspires the same feeling of sharing a good meal with people you love. ⭐

A close up look of @anddaughter’s ethical knitwear 🤍🧶

You could say @anddaughter is a family business. It all started with founder Buffy Reid’s Irish granny — a skilled knitter who passed that knowledge onto Buffy’s father. “I grew up wearing amazing knitwear and I always loved the stories involved in their making, the hand craft involved,” says Buffy of her yarn-spun heritage. “More so than any other piece of clothing, knitwear feels quite personal — something to be passed on.” 🧵 Since its inception, the brand has championed sustainability by “using local skilled craft in small-batch production,” Buffy explains, adding, “Around 90 percent of the collection is now made using wool which is Responsible Wool Standard certified.”And the brand has kept its supplier network small and local only working with five yarns and five makers, most of which her father introduced her to. In a world bustling with quick-to-fade trends, &Daughter’s approach is a breath of fresh air. “It’s important to have pieces in your wardrobe that you can always count on and that get better with time the more you wear them,” says Buffy. 🧶 Buffy’s vision stays true to the legacy her grandmother and father instilled in her. “Much of my inspiration comes from constantly trying to refine and re-craft the idea of the classic knit, such as an effortless cardigan or an iconic Aran.” 🪡

Watch as @julietjohnstone creates her hand painted designs 🫶

“I think at the beginning of the pandemic, a lot of people could really hone in on one thing,” says Juliet Johnstone. “And for me, I couldn’t go anywhere, I couldn’t do anything, all I could do was paint.” And that’s exactly what the artist did, creating her vivid floral designs on canvas, yes, but eventually on clothing (old pairs of Dickies, to be exact) as well. And that’s how @julietjohnstone began in 2020. ⭐ From there it was a meteoric ascent — helped along by the fact that Bella Hadid was an early fan of Juliet’s designs. “She found me on Instagram,” says Juliet. “She’s just a girl online, too, you know?” Since those first days the brand has grown in a number of ways. Instead of Dickies, Juliet now makes her own carpenter pants locally in LA. She’s also expanded her collection to include tops, swim, accessories and homewares. ⚡ And while Juliet now counts multiple celebs among her devotees, she still gets the biggest thrill when she sees a *regular* customer. “Nothing’s cooler than seeing a random girl in a state I’ve never been to before wearing one of my pieces,” she says. “Just knowing that they chose to spend their money on something I made — it’s crazy.” 💛

Five different ways to style @karayoo’s silk cord necklace 🌸

Kara Yoo fondly remembers her sister Rina teaching her how to make wire wrap jewelry with beads, wire, and pliers back in high school in the early 2000s. “I would look through magazines and try to recreate chandelier earrings and things that I saw in Banana Republic ads,” she says. But it wasn’t until she interviewed Canadian jewelry brand founders for a business class while at university that she decided to really lean into her love for making things. 🌟 After graduation Kara did a two-year jewelry metal-smithing program in Vancouver. “I realized, well, if I want to do this for a living, I should probably learn how to make more intricate pieces because there’s only so much you can do just with wire and pliers,” she says. “That was kind of the beginning of everything.” 💡 Today, her namesake brand @karayoo is known for refined, on-trend pieces made to last using recycled metals and responsibly sourced stones. “I make a lot of things that I like to wear myself,” Kara says, and she’s not alone. Her brand has been gaining popularity especially thanks to dangling rice pearl bow earrings worn by influencers, like @alyssainthecity, and celebs, like Katy Perry, alike. “You know what? We actually weren’t even going to do bows for that collection,” she says. “Honestly, we just kind of, on a whim, we made one and then we decided, ‘Oh, this is really different from what we normally do.’ So we thought, ‘Let’s just try it.’” 🌸

“It wasn’t until my first pregnancy and the subsequent search for clean and effective products that I realized the significant gap in the market,” says @marylawlesslee, founder of @nemah.co. The vegan skincare line for mom and baby was born out of Lee’s own journey to motherhood and refined over the course of her second and third pregnancy. She sources quality ingredients and works with manufacturers in Spain to ensure Nemah products are free of the over 1,600 chemicals that are banned in Europe. 🌿 As a mother and a former nurse, Lee stays close to the product innovation aspect of her business. “I’m constantly involved in testing and dreaming—product development is the most enjoyable part of the process.” She hopes that Nemah will become a brand that can “support women and their families through all stages,” she adds. “Our team strives to create a welcoming space for all mothers, acknowledging the beauty and challenges of motherhood.” ☁️ Since its launch, Nemah has expanded from two pregnancy-oriented products, its signature Stretch Mark Cream and Scar Treatment, into a whole collection of clean body products for mom and baby. “Creating results that heal and protect the skin is truly fulfilling,” Lee says. 🫶

Make Chana Masala with us using @shopdroosh’s everyday spice mix 🧑‍🍳

When @shopdroosh founders (and cousins) Sabrina, Savi, and Serena Rathi went off to college, their grandma sent them care packages of Indian spice blends that she mixed herself — it was the only way for them to access Indian spices like mango powder and Garam Masala in their small college towns. “We realized that not everyone that loves Indian food has a grandma like us to provide these hard-to-get ingredients,” says Serena. “So we’re like, ‘We need to figure out a way to make Indian ingredients more accessible in the US.’” 🌟 Enter, Droosh: a collection of four “user friendly” spice mixes inspired by their grandmother’s cooking. “We’ve created our blends to be super versatile and complement any sort of dish, whether you’re cooking Indian food or not,” says Serena. Some of the cousins’ favorite ways to use Droosh? Serena rims her salted margaritas with the tarty and funky Chaat Party mix, while Savi adds the warm and gingery Everyday Spice to Mexican-style cauliflower rice. ❤️‍🔥 The brand’s name is a play on the Sanskrit word “drish,” and fittingly means “one who is imaginative.” “I love to say to people, ‘just Droosh it up,’” says Serena. “There are no rules. We really want people to feel confident in the kitchen and using new ingredients.” 💥

We asked a board-certified dermatologist how she’d incorporate @drdiamondsmetacine into her routine. Watch to see her tips ✨

Before Dr. Jason Diamond created @drdiamondsmetacine, the Beverly Hills plastic surgeon couldn’t be bothered with a skincare routine. “I literally just used Dial soap in the morning in my shower and that’s it, because I’m not gonna put five things on my face,” he says. Plus, nothing worked like his own trademarked Diamond InstaFacial — the cult favorite procedure that uses a combination of PRP injections (AKA platelet-rich plasma from your own blood), laser light therapy, and microneedling to promote collagen production and help the skin repair itself. So for his celebrity clients’ sake (and his own) he decided to create a super-potent and simple skincare line that could recreate those in-office results from anywhere in the world. 🧪 It took six years to bring together the most technologically advanced bioactive ingredients in just the right combinations, a careful “strategic synergy” he likens to his approach to performing face lifts. “You can’t just throw 100 things in there together — they’ll cancel each other out,” Dr. Diamond says. The result is the two-step InstaFacial Collection, which contains “cutting-edge ingredients at very high concentrations” — there are over 17 bioactive ingredients between the two products, explains co-founder and CEO, Jessica Combs, M.D. (who happens to be Dr. Diamond’s wife). 🥼 At $550, it’s pricey, but the founders say it can replace most of the serums and prescription products in your skincare routine. “You just don’t need a 20 step routine. This is more effective,” Dr. Diamond says. “And by the way, now I’m addicted — I can’t go a day without this. I’m 53 and my skin is better looking now than when I was 30.” ✨