When
@shopdroosh founders (and cousins) Sabrina, Savi, and Serena Rathi went off to college, their grandma sent them care packages of Indian spice blends that she mixed herself — it was the only way for them to access Indian spices like mango powder and Garam Masala in their small college towns. “We realized that not everyone that loves Indian food has a grandma like us to provide these hard-to-get ingredients,” says Serena. “So we’re like, ‘We need to figure out a way to make Indian ingredients more accessible in the US.’” 🌟
Enter, Droosh: a collection of four “user friendly” spice mixes inspired by their grandmother’s cooking. “We’ve created our blends to be super versatile and complement any sort of dish, whether you’re cooking Indian food or not,” says Serena. Some of the cousins’ favorite ways to use Droosh? Serena rims her salted margaritas with the tarty and funky Chaat Party mix, while Savi adds the warm and gingery Everyday Spice to Mexican-style cauliflower rice. ❤️🔥
The brand’s name is a play on the Sanskrit word “drish,” and fittingly means “one who is imaginative.” “I love to say to people, ‘just Droosh it up,’” says Serena. “There are no rules. We really want people to feel confident in the kitchen and using new ingredients.” 💥