You could say
@anddaughter is a family business. It all started with founder Buffy Reid’s Irish granny — a skilled knitter who passed that knowledge onto Buffy’s father. “I grew up wearing amazing knitwear and I always loved the stories involved in their making, the hand craft involved,” says Buffy of her yarn-spun heritage. “More so than any other piece of clothing, knitwear feels quite personal — something to be passed on.” 🧵
Since its inception, the brand has championed sustainability by “using local skilled craft in small-batch production,” Buffy explains, adding, “Around 90 percent of the collection is now made using wool which is Responsible Wool Standard certified.”And the brand has kept its supplier network small and local only working with five yarns and five makers, most of which her father introduced her to. In a world bustling with quick-to-fade trends, &Daughter’s approach is a breath of fresh air. “It’s important to have pieces in your wardrobe that you can always count on and that get better with time the more you wear them,” says Buffy. 🧶
Buffy’s vision stays true to the legacy her grandmother and father instilled in her. “Much of my inspiration comes from constantly trying to refine and re-craft the idea of the classic knit, such as an effortless cardigan or an iconic Aran.” 🪡