Air Canada | “Ticket to Dream” | Behind-the-Scenes
A story of cause and effect, two decades apart - merge and collide into one.
1️⃣ –
@triciazaremba is always in the BG but she shapes everything we do. 🫡
2️⃣ - The reveal from our Para Olympic athlete to
@nike.abiodun hitting the hurdles at full speed was the first take. that never happens, lol.
And the second 📝 is Nike’s performance. This was her first time “acting” on camera and she delivered it w/ so much nuance and authenticity. So proud of her, an absolute 💫
We only broke our rule twice but to help create fluidity when mirroring our two stories,
@christopher_lew and I shot all scenes with Mom + Dad moving left to right, and all scenes with Nike moving right to left - until they met in Stade de Paris. We’re both not technique driven but we thought it would help shape the 🎞️’s momentum. And
@instagrahamchisholm took this 🌊 to a different level.
5️⃣ – We were WAYYYYYY behind on this day and when you’re feeling the pressure to move, it’s easy to cut and run. Chris was adamant that we steal this frame and I’m so glad we did. It’s my favourite.
Long story short, an absolute dream job
🛌 ❤️ 🎟️
🔗 in bio.