@thirtypercyfdn are turning philanthropy on its head. By developing a new model that funds people rather than projects, they create growing ripples of social and environmental change. These ripples are at the core of their new identity we created, designed as a visualisation of their goal: Transforming philanthropy from the inside out. We developed a dynamic logo system to show that giving is not ‘one size fits all’ and builds on their quietly rebellious and unexpected approach within their sector.