niceandserious

Behind every Nice and Serious project is a seriously talented team of nice people guiding the way, inspiring our creatives and building solid client relationships. As we head into 2025, we’re expanding our Client Services team with an Account Executive to help us deliver even more projects with purpose. Passionate about social and environmental issues? Want to make creative work the world actually needs? Then we want to hear from you. → Apply via link in bio

A turkey roast dinner is a Christmas tradition cherished by many. But the large scale deforestation from rearing these birds is anything but jolly. As the festive adverts take over our screens, we’ve looked back at our alternative Christmas advert with @greenpeaceuk. Set in a dingy comedy club, the Ultimate Roast Battle sees Turkey and Potato go head to head - using humour to get people to think about the impact eating meat has on our forests.

Burn out. Miss out. Lose out. This is the incessant cycle of insecurity facing so many people who have no choice but to live paycheck-to-paycheck. That’s why the @livingwagefoundation is calling on Living Wage Employers to provide secure working hours for their employees. To land this message with impact, we created a campaign to depict what it looks – and feels – like to live with these knife-edge worries every day, week, month and year. Developing a concept and accompanying messaging, visuals and assets for their campaign meant we could build a compelling case for the importance of giving people working hours they can count on. Showcasing just how important it is to give employees the security they need to pay the bills, make plans, and save money for the future.

How did I end up here? A question asked by millions of children in all corners of the world separated from their families. A new groundbreaking report by @sos_childrens_villages provides sound evidence on why children are separated from their families in different contexts around the world, and how we can best prevent it from happening. Our animation brings the report’s findings to light, told through the personal stories of real children and young people who have fallen through the cracks of a broken system.

When we don’t represent our target audiences, how can we claim to know what will really resonate with them? Strategy can guide us in the right direction, but we can’t anticipate the initial gut reactions that come from lived experience. Is it time to completely remove the barriers between brands and their target audience? Join us for an online, interactive panel discussion with Maybelline New York, Vodafone and Art Fund where we’ll discover how you can invite your audience into the full creative process to strike the right chord, with the right people, when it matters most. 🎟️ Head to link in bio to sign up for free.

A future without chocolate? Not nice. Decades of cocoa farmers being exploited, climate change, crop disease and a lack of investment in future-proofing cocoa farms, means that the volume of cocoa being harvested is in steep decline. And the serious truth is that we could lose chocolate. Forever. We collaborated with Tony’s Chocolonely to give this cluster-yuck an unignorable name – ‘The Chocapocalypse’ – to help its dedicated Choco Fans realise that the doomsday choc is getting ever-closer to midnight. And understand the role they must play to stop it. So, we presented them with an unsavoury choice, do we: 🍫 Shrink bars? 🍫 Hike the price? 🍫 Cut cocoa-content? Luckily, there’s a  fourth option: Choosing change. Tony’s Chocolonely and their Open Chain Mission Allies are already sourcing cocoa responsibly to support strong farmers and protect the future of cocoa crops.

As time spent on social media increases, self-esteem worsens. And young people especially are experiencing high levels of stress and anxiety because of it. But, surprisingly, 40% of young people actually look to social media for mental health resources. We explored this tension with our new campaign film for @maybelline's Brave Together initiative: bringing the two sides of social media to life. Reassuring young people that, while social media can often add to our lives, it can start to have a negative impact on your mental health. It’s okay to reach out, and you can seek support from Ditch The Label - the internet’s safe space to go for support when social media stops feeling good. A big thanks to our production partners at @spindlefilms or bringing it to life. #WorldMentalHealthDay2024

@_powertochange are turning bold ideas into action so communities have the power to change what matters to them. Community businesses are all about building together. And they back them from the ground up. As Power To Change mark their 10 year Anniversary, we helped evolve their brand identity to better signify who they are now. By digging into what ‘community power’ really means, we landed on the use of bricks to represent the ‘building blocks of community’. Their new look now feels active and energetic, placing them at the foundation of change for communities everywhere.

Why is a loaf of bread and cup of coffee costing you more and more at your local shop? It’s not always obvious how global events impact local realities, but with climate change and years of conflict, the Cost of Living Crisis is a prime example. If the government could invest more internationally in infrastructure, farming, health, education and climate resilience, then the benefits would not only be felt globally, but in your local shop too. In our new film with @theglobalgoals and Black Sands, we sent @maxoklymenko out on the streets to start this conversation with the general public. Makes local sense. Makes global sense. hashtag#MakesTotalSense

@thirtypercyfdn are turning philanthropy on its head. By developing a new model that funds people rather than projects, they create growing ripples of social and environmental change. These ripples are at the core of their new identity we created, designed as a visualisation of their goal: Transforming philanthropy from the inside out. We developed a dynamic logo system to show that giving is not ‘one size fits all’ and builds on their quietly rebellious and unexpected approach within their sector.

Nice and Serious is growing. And that means we are reviewing The Nicer Roster 💫 Are you a freelance: 👉 Graphic Designer? 👉 Art Director? 👉 Copywriter? 👉 Strategist? 👉 Creative Director? 👉 Web Developer? 👉 Animator? 👉 Editor? 👉 Film Director? 👉 Camera Operator / DOP? That is ... A) Passionate about sustainability B) Serious about your craft C) Nice to work with 🔗 Then please submit your details using the application via link in bio. * Please direct any questions to freelance2024@niceandserious.com

We are beyond proud to see our branding for @switchboardlgbt marching through @prideinlondon 🌈 When we were creating the identity, we really wanted to honour the power of community and sense of spirit Switchboard had built over the last 50 years. So, seeing these bright and bold pictures of the Switchboard team celebrating at Pride is a real moment for us. With LGBTQIA+ rights still on the line, services like Switchboard and events like Pride continue to be more vital than ever. 📸 @emil.lombardo