A future without chocolate? Not nice.
Decades of cocoa farmers being exploited, climate change, crop disease and a lack of investment in future-proofing cocoa farms, means that the volume of cocoa being harvested is in steep decline.
And the serious truth is that we could lose chocolate. Forever.
We collaborated with Tony’s Chocolonely to give this cluster-yuck an unignorable name – ‘The Chocapocalypse’ – to help its dedicated Choco Fans realise that the doomsday choc is getting ever-closer to midnight. And understand the role they must play to stop it.
So, we presented them with an unsavoury choice, do we:
🍫 Shrink bars?
🍫 Hike the price?
🍫 Cut cocoa-content?
Luckily, there’s a fourth option: Choosing change. Tony’s Chocolonely and their Open Chain Mission Allies are already sourcing cocoa responsibly to support strong farmers and protect the future of cocoa crops.