Burn out. Miss out. Lose out. This is the incessant cycle of insecurity facing so many people who have no choice but to live paycheck-to-paycheck. That’s why the @livingwagefoundation is calling on Living Wage Employers to provide secure working hours for their employees. To land this message with impact, we created a campaign to depict what it looks – and feels – like to live with these knife-edge worries every day, week, month and year. Developing a concept and accompanying messaging, visuals and assets for their campaign meant we could build a compelling case for the importance of giving people working hours they can count on. Showcasing just how important it is to give employees the security they need to pay the bills, make plans, and save money for the future.