As time spent on social media increases, self-esteem worsens. And young people especially are experiencing high levels of stress and anxiety because of it. But, surprisingly, 40% of young people actually look to social media for mental health resources. We explored this tension with our new campaign film for @maybelline's Brave Together initiative: bringing the two sides of social media to life. Reassuring young people that, while social media can often add to our lives, it can start to have a negative impact on your mental health. It’s okay to reach out, and you can seek support from Ditch The Label - the internet’s safe space to go for support when social media stops feeling good. A big thanks to our production partners at @spindlefilms or bringing it to life. #WorldMentalHealthDay2024