sakurabready Instagram Profile

sakurabready

4 months ago

This is YABAI. ‘Yabai’ is a staple in Japanese  conversations, versatile in its meanings—ranging from amazing and cool to dangerous and bad. In the 2000s my friends and I were obsessed with scrapbooking and decorating our ‘puricho’—journals bursting with purikura (sticker pictures), photo cutouts, collages, handwritten captions, and magazine clippings. These notebooks were our Instagram.

Teaming up with stylist and Tokyo native Maina Imura, we channeled our shared nostalgia and love for Heisei gyaru culture and our personal memories into this shoot. The project follows two besties from high school, capturing the voyeuristic essence of best friends. Utilizing all original photos by my partner, Jack Shelton, I channeled my Japanese teen, ditched Photoshop, and handmade this chaotic collage series that is ‘Yabai.’

Full credits below 

Creative Direction & Design @sakurabready 
Photography and Video @jacklshelton 
Styling and production @mainaiimura 
Makeup @iori314 
Hair @ayaamiuraa 
Nails @nailjerks 
Models @ryopiii_ @lifeislikeadisco
This is YABAI. ‘Yabai’ is a staple in Japanese conversations, versatile in its meanings—ranging from amazing and cool to dangerous and bad. In the 2000s my friends and I were obsessed with scrapbooking and decorating our ‘puricho’—journals bursting with purikura (sticker pictures), photo cutouts, collages, handwritten captions, and magazine clippings. These notebooks were our Instagram. Teaming up with stylist and Tokyo native Maina Imura, we channeled our shared nostalgia and love for Heisei gyaru culture and our personal memories into this shoot. The project follows two besties from high school, capturing the voyeuristic essence of best friends. Utilizing all original photos by my partner, Jack Shelton, I channeled my Japanese teen, ditched Photoshop, and handmade this chaotic collage series that is ‘Yabai.’ Full credits below Creative Direction & Design @sakurabready Photography and Video @jacklshelton Styling and production @mainaiimura Makeup @iori314 Hair @ayaamiuraa Nails @nailjerks Models @ryopiii_ @lifeislikeadisco
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