This is YABAI. ‘Yabai’ is a staple in Japanese conversations, versatile in its meanings—ranging from amazing and cool to dangerous and bad. In the 2000s my friends and I were obsessed with scrapbooking and decorating our ‘puricho’—journals bursting with purikura (sticker pictures), photo cutouts, collages, handwritten captions, and magazine clippings. These notebooks were our Instagram.
Teaming up with stylist and Tokyo native Maina Imura, we channeled our shared nostalgia and love for Heisei gyaru culture and our personal memories into this shoot. The project follows two besties from high school, capturing the voyeuristic essence of best friends. Utilizing all original photos by my partner, Jack Shelton, I channeled my Japanese teen, ditched Photoshop, and handmade this chaotic collage series that is ‘Yabai.’
Full credits below
Creative Direction & Design
@sakurabready
Photography and Video
@jacklshelton
Styling and production
@mainaiimura
Makeup
@iori314
Hair
@ayaamiuraa
Nails
@nailjerks
Models
@ryopiii_ @lifeislikeadisco