Hip-Hop is celebrating its 50th anniversary this year, and whilst many brands are betting big on nostalgia and in some cases shoehorning their way into culture, Tommy Hilfiger is doing things a bit differently. They’ve been a proud champion of the genre for decades. From Snoop Dogg to Mary J. Blige and Grand Puba to A$AP Rocky, Tommy Jeans has remained a close collaborator to those creating what’s next - then and now. So instead of romanticising the past, we’re helping the new generation of creators in Hip-Hop shape the future. We’re partnering with sample library WAVS.com , legendary platform On the Radar Radio, and world-class producers Cash Cobain, Gabe P, Major Seven, Matthew Ali, Whereis22, and Dizzy Banko to run Future Sounds: a beatmaking competition to find Hip-Hop’s next star producer and help shape the next 50 years of the genre. Because in our books, the best way to celebrate culture is to invest in its future. Together, we’ve curated a free sample pack with the most iconic beats of the last 5 decades and we’re giving one lucky creator the chance to win a mix and master session with our producers as well as having their beat premiered by On The Radar. Shout out to the best Brand Partner @tommyjeans @tommyhilfiger Our wonderful partners @ontheradarradio and @wavsdotcom Epic collaborators and curators @gabepnyc, @dizzybanko, @1mattheali, @whereis22 and @majorseven @cashcobain_2x The incredibly talented WAVS community @bastiantestori @itsnolyrics @iceered @trustmelucien @gabelucasmusic @ty.leonn @sam.brodie @waldenwesley @sdotlyre @prodbyyty @dreamlifebeats The whole something team @alexanderhana @hedvigahlberg @seonaseonaseona @nickhoskin @lumpy_porridge @_rob.oshea_/ @monidelriom @ @ramageddon @christie_berry @dan___pickard @haswell @benmckean @burlaise And amazing support from incredible writers @jessebernard.wav @igweldn #TommyJeans #TommyRemastered #FutureSounds #HipHopAt50