something_inc

In 2024 we did Some Things - here’s to 2025!

@Revolut celebrates reaching 50 million customers! A creative team, led by @papp_karolina and a whole host of other talent, worked on this project for @revolutapp. The campaign incorporates digital mixed media, featuring rapid cuts, layered visuals, and a variety of animation techniques. - Brand: @revolutapp
Campaign: The Revolutionaries - celebrating 50m customers
Creative production agency: @something_inc

Motion creative director: @papp_karolina
Animation leads:
@jackrogersmotion
. @animind_studio @torrentripp
@innitmotion
3D motion:
@vmragona
Bobby Martev
@3d.ash
Editor: @carefree_chick
Grade: @kawolinem
Music: @charlix_cx
Sound: Tom Guest
Image researcher: @onlydestt
Image artworker: @quinnlovero

Live Action director: @postelliot
DOP: @joeharveydop
Gaffer: @samuelhilaire
1st AC: @artherattenborough
Stills: @___fits___ at @darwin__studio
H&MUA:
@lydiawardsmith
@lachlan_hair at @stellacreativeartists
Sound recordist: @nick__sounds__

Specialist animation contributors:
@talaschlossberg
@lukeandnik
@estrellaxlo
@vo7can
@blackpowerbarbie
@giorgiaascolani

Production: @Something_inc
Producers: @hedvigahlberg @christie_berry @bencrankbencrank
Creative and Media Agency: @vaynermedia
Executive Producer: seonaseonaseona - #brandsinmotion #motiondesign #motioninspiration #branding #brandinginspiration #visualidentity #motionidentity #creativestudio #brandexperience #motiondesign #2danimation #motionmate #motionmood #damngoodmove #designsystems #motionbehhavior #kineticidentity

We’ve partnered with @tommyhilfiger to give Members Week a fresh new direction. As part of our ongoing partnership, we’re helping elevate Tommy Together beyond a rewards program. It’s about connecting loyal members with the culture and experiences they love—beyond just offers. Through strategic planning and culture-first campaigns, we’re shifting the focus to what truly matters. Our creative team also developed a bold new visual identity that puts community front and center. Check out some of the results and get a sneak peek into the design process!

ReAssembly by @something_inc . . . . . . . . #branding #identity #logo #graphicdesign #design #minimalism #mark #logotype #visualinspiration #editorialdesign #webdesign #stationery #inspiration #designinspiration #identitydesign #visualjournal

ReAssembly by @something_inc . . . . . . . . #branding #identity #logo #graphicdesign #design #minimalism #mark #logotype #visualinspiration #editorialdesign #webdesign #stationery #inspiration #designinspiration #identitydesign #visualjournal

The inaugural ReAssembly, hosted by @regeneration.vc during the @unitednations General Assembly and @climateweeknyc 2024, brought climate, biodiversity and circularity leaders together for 2 days of thought-provoking discussion, keynote talks featuring world-class speakers, workshops and live entertainment. We developed a dynamic visual identity and suite of brand collateral which symbolises the power of collaboration in creating solutions that make a better future possible. The brand system is built around a dynamic logomark composed of an eclectic mix of characters – with each character embodying the key themes of the event: biodiversity, circularity and climate. When assembled the characters form a unified wordmark, representing the harmony of the elements, but when separated they lose meaning – becoming isolated pieces, each in search of its place in the larger picture. Check out the full case study at something.global

🚨New Work Alert!🚨 Excited to share our latest project with Visa for the Paris 2024 Summer Olympics! 🎉 ✨ Featuring a Hero Film by the legendary @salomonligthelm ✨ Starring Team Visa athletes @sasha.zhoya, @davidebartolomorana, @desivila98 ✨ With music star @elliedixonmusic and creative technologist @rifke.world Plus, a docu-series celebrating young creators across Europe, elevated by Team Visa athletes and celebrity mentors. 🌟 Catch the full experience [link in bio]! Huge thanks to the amazing team at @vaynermediaemea for making this possible! 🏅 763 Assets (and counting) 🌍 20 Markets 🎬 115+ Talented crew and partners Brand Partner: @visa Head of Brand and Creative Marketing Europe: Elisabetta Farroni Vice President of Marketing Europe: Alexey Bokov Agency: @vaynermediaemea Executive Producer: @seonaseonaseona Senior Account Director: @jamiehemingway Creative Director: @_instagate_ Associate Creative Director: Alex Almedia Associate Creative Director: @elmanu23 Executive Creative Director: @vjanand1978 Creative: @doodledtodeath Creative: @k.o.s.t.i.e Production: @something_inc Exec Producer: @dan___pickard Producer: @hedvigahlberg Producer: @Christie Post-Producer: @notorious_dingo Post-Producer: @genevieveoshea Art Director: @haswell Creative Lead: @alexanderhana Strategy Director: @monidelriom Managing Partner: @lumpy_porridge Exec Creative Director: @nickhoskin Director (Docuseries): @mirandamay.co.uk VFX & Colour: @untold_studios Exec Producer: Tom Igglesden Producer: @ellaglazer Sound Design & Mix: @stringandtins Final Audio: @750_mph Hero Film Production: @prettybirdpic Head of Production: Fiona Bamford-Phillips Director: @salomonligthelm DOP: @olancollardy Hero Film Local Production: @unitsofa Executive Producer: @fadyinstagram Executive Producer: @sobotkamartin Featuring @sasha.zhoya @elliedixonmusic @rifke.world @davidebartolomorana @desivila98 & many more! #Visa #Paris2024 #Olympics #TeamVisa #VaynerMedia

It’s been a minute (well, more like 5 years) since we updated our reel. Thought it was about time we shared some of the things we’ve been up to. This is Something™ 🔊 Sound on for the full experience.

New work for Zalando ☀️😎⚽️💪 We collaborated with @vaynermediaemea to bring their campaign idea to life. In a summer dominated by ads with athletes becoming the world’s best, the brand chose to do things differently, inspiring everyone to step out of their comfort zones and try something new. Directed by @silencelola, photography by @pimrinkes and social by @mateo.notsuke, we delivered culturally connected and high-performing through-the-line content starring footballers @_rl9 and @alexiaputellas of FC Barcelona, rapper kingpush , fashion entrepreneur @carodaur, and gamer @rblz_ebru CREDITS Producer @diaganmatt Director @silencelola DOP @sammeyerdop Photographer @pimrinkes Social Director @mateo.notsuke Editor: @pete_hills Local Production: @newmoonproductions Final Post: @slaughterhouse_postproduction

🚨 Proud moment alert 🚨 We’re now a Certified B Corporation 🙌 It’s been a long and fulfilling process involving a heavy investment into education and developing our sustainable business practices across the board. We’re so pleased to be one of a handful of Creative Studios in the UK that are certified B Corp. We’ll be sharing some of our learnings from the process over the coming weeks in an effort to help more businesses adopt working practices that are better for people and the planet. Watch this space! #bcorp #bcorpcertified #creativeagency

To celebrate the launch of this year’s Special Releases collection we created an immersive tasting experience in Glasgow based around the theme of Spirited Xchange. We invited renowned chefs and artists from around the globe to interpret three whiskies into a multi-sensorial experience, celebrating the cultural exchange between Scotland and the world. Featuring: @charlesdevilmorin, @louisebourrat, @cavitaadriana, @nadia.tamez, @borischimp504, @nunoviajante Videography by: @pretendlovers Stills Photography by: @richardgaston #specialreleases2023 #spiritedxchange

Hip-Hop is celebrating its 50th anniversary this year, and whilst many brands are betting big on nostalgia and in some cases shoehorning their way into culture, Tommy Hilfiger is doing things a bit differently. They’ve been a proud champion of the genre for decades. From Snoop Dogg to Mary J. Blige and Grand Puba to A$AP Rocky, Tommy Jeans has remained a close collaborator to those creating what’s next - then and now. So instead of romanticising the past, we’re helping the new generation of creators in Hip-Hop shape the future. We’re partnering with sample library WAVS.com , legendary platform On the Radar Radio, and world-class producers Cash Cobain, Gabe P, Major Seven, Matthew Ali, Whereis22, and Dizzy Banko to run Future Sounds: a beatmaking competition to find Hip-Hop’s next star producer and help shape the next 50 years of the genre. Because in our books, the best way to celebrate culture is to invest in its future. Together, we’ve curated a free sample pack with the most iconic beats of the last 5 decades and we’re giving one lucky creator the chance to win a mix and master session with our producers as well as having their beat premiered by On The Radar. Shout out to the best Brand Partner @tommyjeans @tommyhilfiger Our wonderful partners @ontheradarradio and @wavsdotcom Epic collaborators and curators @gabepnyc, @dizzybanko, @1mattheali, @whereis22 and @majorseven @cashcobain_2x The incredibly talented WAVS community @bastiantestori @itsnolyrics @iceered @trustmelucien @gabelucasmusic @ty.leonn @sam.brodie @waldenwesley @sdotlyre @prodbyyty @dreamlifebeats The whole something team @alexanderhana @hedvigahlberg @seonaseonaseona @nickhoskin @lumpy_porridge @_rob.oshea_/ @monidelriom @ @ramageddon @christie_berry @dan___pickard @haswell @benmckean @burlaise And amazing support from incredible writers @jessebernard.wav @igweldn #TommyJeans #TommyRemastered #FutureSounds #HipHopAt50