We’ve partnered with @tommyhilfiger to give Members Week a fresh new direction. As part of our ongoing partnership, we’re helping elevate Tommy Together beyond a rewards program. It’s about connecting loyal members with the culture and experiences they love—beyond just offers. Through strategic planning and culture-first campaigns, we’re shifting the focus to what truly matters. Our creative team also developed a bold new visual identity that puts community front and center. Check out some of the results and get a sneak peek into the design process!