🚀🌟 Ford Lightning: Where Innovation Meets Imagination 🌟🚗 🌐 Unleash the Power of XR Technology, Unreal Engine, and Realtime Magic 🌐 🎬 Production Company: CHROME PRODUCTION 💥 FX: MILL 📎 Agency: DIRECT 🏆 Awards: Global SABRE Award, Webby 🎥 "Today we shot four different locations - before we broke for lunch." 🌇 Discover the revolution in commercial film production with virtual production technology! For automotive advertisers racing against the clock under strict embargo, it's a game-changer. 🏁 🚗 Say goodbye to location constraints and hello to photo-real 'locations' at your fingertips. Virtual production tech lets you capture real-life footage while safeguarding against pre-launch leaks, all on one controlled set. 🌍🎥 📺 LED screens with live camera tracking bring the real world to your product with jaw-dropping realism. Thanks to the Unreal Engine by Epic Games, cinematic perfection is within reach. Infrared tracking dots ensure precise camera tracking and parallax for that cinematic wow factor. 🎮🔍 Get ready for a journey where innovation and imagination collide to create automotive advertising like never before. 🌠🚀 #FordLightning #VirtualProduction #UnrealEngine #InnovationInFilm @toycamera_dp @mrhansford @thexrstage