🎾🤖 McENROE vs. McENROE: A Tennis Showdown of the Future! 🚀 🤯 Artificial Intelligence | Robotics | Augmented Reality | Virtual Production | Unreal Engine | MoCap | Realtime | AR | Game Dev | Technical Direction 🎬 Production Company: Unit 9 🏆 Awards: 4 Gold Cannes Lions, Silver Cannes Lion, 2 Bronze Cannes Lions, 14 Cleo Awards, Emmy for Digital Innovations, Emmy for Sports 👀 "This could be the future of sports." - Sports Illustrated Step into the court where the past meets the present, courtesy of The Ghost, Unit 9, and Michelob Ultra. Witness the world's first-ever tennis match where a legendary player faces their younger self in a spectacular showdown of holograms, robots, Artificial Intelligence, and a whole lot of attitude. 🎾🤖 Our secret sauce? The Ghost's seamless pipeline, merging motion capture, full-body scanning, Unreal Engine MetaHuman tech, historical hitting heat-maps, and more. The result? Avatars so lifelike, we were afraid to tell them when the ball was out! 🤖📽️ To top it all off, our smoke-projected McEnroe hologram wielded his hitting power, thanks to a cutting-edge robot ball launcher system and ball return robots. 🔥🤖 #unrealengine #realtime #Stype #virtualproduction #mocap @rougemocap @allofitnow @motorizedprecision #innovationinsports @eastendstudiola