On set magic ✨ swipe for films, photos, and BTS gems. Last winter, I developed a concept exploring expressions of multiplicity for a fashion film aimed at showcasing Cash App’s latest apparel collection. The concept was inspired by today’s culture of self-discovery and rejecting singular labels. This spirit shows in the fluid style choices of a generation that effortlessly shifts from ivy prep to hype edgelord. Together with @push.xyz , we envisioned a surreal environment using reflections, practical effects, and theatrical set design, shooting on a water stage with @danieliglesiasjr . During pre-production, the project was nearly shelved due to strategic shifts. However, we pivoted within a week to create something entirely new: Money Dreams, a playful three-part narrative about modern spending behaviors. The vignettes capture how we spend, from nights out with friends, spending on comforts, to moments of saving at home, blending creativity with Cash App’s ethos in an unexpected way. I’m grateful to work with a team that values exploration and experimentation, investing in creative ideas that keep the brand curious and relevant. Cash App’s support enabled us to push boundaries here, resulting in an experimental project we’re all incredibly proud of. Enjoy Money Dreams! Special shout outs to all the creatives credited below as nothing is built without them. — CASH CD: Me GCD: Lynda Lucas (my champion) AD: Steven Pham CW: Kenia Perez Marketing: Andrea Kim, Mike Earl (the best) Producer: @trippkramer (🖤) Agency (PUSH) Account Director: @ashleighmarieme (🙇🏻‍♀️) CD: @babybelxoxo (vibey vision) CW: @riverscahee (a real poet) Director: @danieliglesiasjr (world dreamer) DoP: @caseystolbergdp Producer: @claire.dcp Production Design: @stefanialucchesi Stylist: @styleisinyou (🔥) Hair: @antoinemartinez ($$$) MUA: @faradene Edit: @ivanovvitya @berni.jiang Grade: @wearecrayon Music: Forager Records, Thirdside Music, GAGA Music, Stones Throw Sound: @reidbabbington Photography: @christianohermoso Retouching: @ring_studio Casting: @insearchof.agency — Prepaid debit cards issued by Sutton Bank, Member FDIC.