push.xyz

Our first-ever global 360 campaign coming out of the Tokyo office is out now. We spent the first half of this year working with Uniqlo on their winter gift-giving campaign, and we're excited to share that it's now live in markets all over the world. From designing the visual identity across touch-points such as gift cards and shopping bags, through to video production and product flatlays, we hope this campaign brings a bit of festive cheer wherever you may be, even if we nearly lost our minds listening to "Last Christmas" on repeat in the sweltering heat to get into the mood on-set during production in the summer…🎅🏻🔥

South-London star boy LeoStayTrill touched down in Tokyo to check out the city behind the viral video for Clean Bandit's 2014 hit "Rather Be" — sampled on Leo's new single "2s and 3s". Forget fish markets and izakaya, though — this one's an ode to Tokyo a decade later: micro-pigs, TikTok choreography against the urban skyline, and chance encounters with Denzel Curry in Ura-Hara. Swapped the pink lemonade for murasaki Fanta. Had Moncler Japan staff reaching for Google Translate. Even the fans were coming in 2s and 3s when they spotted Leo in the Shibuya streets. 18-years-old and already going global, reload it. Artist: LeoStayTrill (@leostaytrill) Commissioner: Skye Goulding (@skyegoulding) EP: Mike Sunda (@mksnd) Producer: Ricaco Kimura (@vera_t18) DP: Victor Ivanov (@ivanovvitya) Photographer: Johnny Nghiem (@jhonny_5) 2nd Cam: Siah Iloh (@xeosiah) Edit and Grade: Siah Iloh (@xeosiah) PA: Koei Taga (@koeitaga) Driver: Mario Stopford (@poppysushi) Special thanks: Studio Dede, A'Lest, Andrew Smith, Josiah Toshi (@josiah.__.toshi), Alban Rassier

Reminiscing on an important project to us, sharing the stories of Chinese Australians in Sydney for the Museum of Chinese in Australia (MOCA) → PUSH.XYZ

2 years in a row ✌️ (+ @aimeantonia + @0.1_yu not pictured / fashionably late)

Last year’s matsuri-themed Member Days lookbook was one of our favourite campaigns we’ve produced in Japan 🍧 – check out the breadth of content we create for Nike and other brands on our new website → PUSH.XYZ

On set magic ✨ swipe for films, photos, and BTS gems. Last winter, I developed a concept exploring expressions of multiplicity for a fashion film aimed at showcasing Cash App’s latest apparel collection. The concept was inspired by today’s culture of self-discovery and rejecting singular labels. This spirit shows in the fluid style choices of a generation that effortlessly shifts from ivy prep to hype edgelord. Together with @push.xyz , we envisioned a surreal environment using reflections, practical effects, and theatrical set design, shooting on a water stage with @danieliglesiasjr . During pre-production, the project was nearly shelved due to strategic shifts. However, we pivoted within a week to create something entirely new: Money Dreams, a playful three-part narrative about modern spending behaviors. The vignettes capture how we spend, from nights out with friends, spending on comforts, to moments of saving at home, blending creativity with Cash App’s ethos in an unexpected way. I’m grateful to work with a team that values exploration and experimentation, investing in creative ideas that keep the brand curious and relevant. Cash App’s support enabled us to push boundaries here, resulting in an experimental project we’re all incredibly proud of. Enjoy Money Dreams! Special shout outs to all the creatives credited below as nothing is built without them. — CASH CD: Me GCD: Lynda Lucas (my champion) AD: Steven Pham CW: Kenia Perez Marketing: Andrea Kim, Mike Earl (the best) Producer: @trippkramer (🖤) Agency (PUSH) Account Director: @ashleighmarieme (🙇🏻‍♀️) CD: @babybelxoxo (vibey vision) CW: @riverscahee (a real poet) Director: @danieliglesiasjr (world dreamer) DoP: @caseystolbergdp Producer: @claire.dcp Production Design: @stefanialucchesi Stylist: @styleisinyou (🔥) Hair: @antoinemartinez ($$$) MUA: @faradene Edit: @ivanovvitya @berni.jiang Grade: @wearecrayon Music: Forager Records, Thirdside Music, GAGA Music, Stones Throw Sound: @reidbabbington Photography: @christianohermoso Retouching: @ring_studio Casting: @insearchof.agency — Prepaid debit cards issued by Sutton Bank, Member FDIC.

Last Friday we had the pleasure of screening a @push.xyz x @nownessasia curated collection of shorts on family and chosen family 🫂💫 Thankyou to everyone who came through to watch the films and be apart of the discussion 🙇🏻‍♀️ 📸 Photos by @evanplim 💎 Thankyou @penfolds @bricklanebrewing @distalphalanx

🚨🇸🇬 We’re excited to announce the opening of  PUSH▷PLAY a creative studio partnership between PUSH and our longtime friends Play Films in Singapore. We’ve had some amazing projects in Singapore over the years—can’t wait to continue to shoot/ create/ eat chicken rice together 🍚📹🌾

The PUSH website has (re) LAUNCHED! ⭐️ From brand campaigns to music videos, documentaries and brand experiences we’re constantly putting out a range of work globally 🪐 Our new website reflects our hybrid identity and features a modular approach that categorises by project type and location. We wanted it to be visually compelling and simple.  This was all achieved thanks to our creative design + dev partners @p22.studio More of our work via the link in bio 💫

Dive into a new curated film screening by PUSH and NOWNESS ASIA 🌀𝑻𝒉𝒊𝒔 𝑯𝒐𝒎𝒆: 𝑭𝒊𝒍𝒎𝒔 𝒐𝒇 𝑭𝒂𝒎𝒊𝒍𝒚 is a selection of shorts exploring the existing bonds Asian diaspora work to protect, and the new connections we form across cultural borders.⁠ ⁠ The free screening will be shown at 6:30PM on the 25th of October at Melbourne’s @acmionline 🪸⁠ ⁠ Tap the link in bio to RSVP now 🎞️⁠ ⁠ ⋆ Films ⋆⁠ Every Heaven in Between (2022) by Helio Pu⁠ @helio_or_heaven Besharam! (Shameless) (2023) by Raghav Rampal⁠ @raguava Fxckery (2024) by Arundati Thandur⁠ @badgalrooni Me and Mazzy Melancholy (2024) by David Tse⁠ @reptilebasement 1300: We’re From Outer Space (2023) by Jonathon Lim⁠ @jonathonlim ⁠ ⋆ Panelists ⋆⁠ Q&A hosted by Berni Jiang (PUSH) and Rose Ng (Nowness Asia)⁠ ⁠ Jonathon Lim - Co-Founder of PUSH and Director of “We’re from Outer Space”⁠ David Tse - Director of “Me and Mazzy Melancholy” ⁠ Linhqu - Collaborator of “Fxckery” and Founder of Club Chrome

PUSH and NOWNESS ASIA would like to invite you to a free screening, 𝑻𝒉𝒊𝒔 𝑯𝒐𝒎𝒆: 𝑭𝒊𝒍𝒎𝒔 𝒐𝒇 𝑭𝒂𝒎𝒊𝒍𝒚, a curated selection of Asian diaspora films on family and chosen family showing on the 25th of October at the ACMI in Melbourne. Exploring the existing bonds Asian diaspora work to protect, as well as new connections we form across cultural borders. Director Q&A post screening. Films and panel to be announced. RSVP link in bio to attend - limited tickets available! 📍 6:30PM at the @acmionline Poster by @special__k

For the New Balance City Pack regional exclusives drop, we coordinated colour themed photography sets across Australia, China, Korea and Japan 🌹🌼🌸 Agency: @ooooooooooopen China Team EP: Effy Qiu Producer: Bunny Zhang Photographer: Bilal Stylist & Casting: Kopa @thesoloiststudio_ Japan Team Producer: @ramanomis Photographer: @kizenn Stylist: @tokichang Australia Team Senior Producer: @cameron.cine Producer: @viviantang__ Photographer: @mookimooks Stylist: @cecile2k Korea Team Producer: @sara_you_ran Photographer: @taemin_haa Stylist: @adonisproject