@TELFARGLOBAL, the boundary breaking black-owned, non-gendered fashion brand — opened doors to its permanent flagship in New York City on Saturday, November 23rd. Located in the heart of Soho and Chinatown, TELFAR’s flagship launches with the intent of bringing a completely new and transformative shopping experience to New York City, and re-energize the city’s fashion retail landscape in the process. The Grand Opening was an all-day celebration of the brand, on the eve of its 20th year anniversary, with talents such as Teezo Touchdown, Muni Long, Rah Digga, Ellie The Elephant, TS Madison, and Lil’ Kim joining the stage with Telfar Clemens and hosts Gitoo, Ian Isiah, Aya Brown, and more.  The 10,000 sq ft retail space was unveiled featuring a broadcast desk and LED screen at the entrance, metal awning showcasing TELFAR ready to wear collections, a TV studio set into a wall-to-wall cyclorama, the Bag Bar –  an illuminated floor-to-ceiling wall featuring a Chinese light-box menu, with every bag ever made. The long anticipated ‘Shmedium’ Shopping Bag also made its debut. 408 Broadway New York, NY 10013 Hours: Wednesday - Saturday 11am - 7pm Sunday 12pm - 6pm 📸 @jason_nocito_studio