Trust online is in the spotlight as people scrutinize what they see and what they believe—affecting how they interact with businesses trying to reach them. Read the full report to see how staying relevant is key to growth at: accenture.com/lifetrends #AccentureLifeTrends [Image Description: Frame 1: Businesswoman in red top amid purple light background with the text ‘Accenture Life Trends 2025, Swipe to see the trends changing the way we live and work.’ overlaid on top Frame 2: Film strip of woman in floral kimono looks onto cityscape at night with the text ‘Trend 1, cost of hesitations, People are hitting the pause button because they can’t automatically trust online content.’ overlaid on top Frame 3: Blindfolded boy wields stick in attempt to strike colorful piñata with the text ‘Trend 2, parent trap, Parents want to protect their kids from the downsides of digital life.’ overlaid on top Frame 4: Film strip of teenage girl with pink hair cutting her own bangs with the text ‘Trend 3, impatience economy, People are looking to the crowd for answers on how to reach their goals faster.’ overlaid on top Frame 5: Window washer using squeegee on highrise building with the text ‘Trend 4, the dignity of work, Companies need to know how to motivate employees in ways that matter.’ overlaid on top Frame 6: Film strip of man on bicycle glancing behind himself on sunset ride with the text ‘Trend 5, social rewilding, We’re getting back to nature and connecting face-to-face. See how in this year’s report.’ overlaid on top]