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Our Katie Burke breaks down the key insights from #AccentureLifeTrends 2025. From navigating digital trust to creating people-first workplaces that preserve the dignity of work, discover the trends shaping business in the next year at accenture.com/lifetrends 👀

Trust online is in the spotlight as people scrutinize what they see and what they believe—affecting how they interact with businesses trying to reach them. Read the full report to see how staying relevant is key to growth at: accenture.com/lifetrends #AccentureLifeTrends [Image Description: Frame 1: Businesswoman in red top amid purple light background with the text ‘Accenture Life Trends 2025, Swipe to see the trends changing the way we live and work.’ overlaid on top Frame 2: Film strip of woman in floral kimono looks onto cityscape at night with the text ‘Trend 1, cost of hesitations, People are hitting the pause button because they can’t automatically trust online content.’ overlaid on top Frame 3: Blindfolded boy wields stick in attempt to strike colorful piñata with the text ‘Trend 2, parent trap, Parents want to protect their kids from the downsides of digital life.’ overlaid on top Frame 4: Film strip of teenage girl with pink hair cutting her own bangs with the text ‘Trend 3, impatience economy, People are looking to the crowd for answers on how to reach their goals faster.’ overlaid on top Frame 5: Window washer using squeegee on highrise building with the text ‘Trend 4, the dignity of work, Companies need to know how to motivate employees in ways that matter.’ overlaid on top Frame 6: Film strip of man on bicycle glancing behind himself on sunset ride with the text ‘Trend 5, social rewilding, We’re getting back to nature and connecting face-to-face. See how in this year’s report.’ overlaid on top]

Our Mark Curtis shares what to expect from this year’s #AccentureLifeTrends. Take a full read at: www.accenture.com/lifetrends 👀 [Video Description: The video introduces the “Accenture Life Trends 2025” report, featuring Mark Curtis standing against a softly blurred background with vertical light streaks. He is dressed in a dark blazer and shirt and discusses key aspects of the 2025 trends. The final frame shifts to a vibrant, abstract background in shades of pink and purple, with “Accenture Life Trends 2025” prominently displayed.]

#AccentureLifeTrends 2025 is out! Here’s a peek at what’s inside:​ ​ 💎 The search for online authenticity​ 🫂 New avenues to a fulfilling life​ 📈 Re-energizing employee experiences​ 🗺️ Social rewilding & real-life interactions​ 🚸 Next generation’s relationship with technology​ Dive in via the link in bio. [Video Description: Shifting pixels morph into patterns of red, green and blue. Throughout, decorative icons symbolize technology and electronic communications. Text begins: Trust is eclipsing convenience in the digital experience. A business woman carrying a digital device walks forward, reverses and continues. Text continues: Hesitation is now a reflex online creating barriers. A first person view of a teenage girl cooking for her family while camping. Text continues: Concern builds for the next generation over the digital role of tech. Back view of a street skater in the bright lights of Times Square. Text continues: And people seek support from the crowd as they pursue their goals. View from the inside of a high-rise office building as window washer squeegees. Text continues: A thirst for efficiency challenges human dignity at work. Side view of friends relaxing on the hood of a vintage car engaged in conversation. Text continues: And fulfillment in today’s world means disconnecting to reconnect. Side view of smiling cyclist during a sunrise ride on a tree-lined street. The narrative text concludes with: Fortune favors the real. Over the cyclist, and as the background fades to black, stylized text reads: “Accenture Life Trends 2025.”]

Our CEO, David Droga, delves into his journey from founding Droga5 to leading a global creative powerhouse in the latest episode of Uncensored CMO. Look for the full interview on YouTube to discover his creative evolution and gain valuable leadership insights. [Video Description: The video is an interview podcast featuring David Droga speaking into a microphone. The setting is a studio with a visually interesting backdrop featuring dark, atmospheric artwork. David Droga is dressed in a casual yet professional outfit and is engaged in a conversation. The guest is expressive and uses hand gestures to emphasize points during the discussion. “Jon Evans - Uncensored CMO” title is shown in the visuals, which also include subtitles that highlight key points of the conversation.]

How can generative AI transform business? By learning from the best source of business data out there. We partnered with Fortune to turn their Fortune 500® data into an intuitive tool

Our amazing #VFX team has been nominated for an #Emmy for their work on “Avatar: The Last Airbender”!  Special thanks to our VFX Supervisor Emanuel Fuchs, Jabbar Raisani, Marion Spates, Adam Chazen, our VFX Producers Amelie Dillig and Alissa Iggy Rau, and VFX Supervisor Gus Martinez. Kudos to the entire Accenture Song team! [Video Description: The video showcases a series of visually stunning scenes from “Avatar: The Last Airbender,” highlighting the Emmy-nominated special visual effects that bring the series’ mystical landscapes, ancient cities, and dynamic elemental battles to life. It features bustling market scenes, intricately designed mythical creatures, and close-ups of characters wielding their powers with intense emotional depth. Additionally, the video provides glimpses behind the scenes, revealing the green screen technology that lays the foundation for these complex visual effects, demonstrating the creative and technical expertise required to create this immersive fantasy world.]

What’s it like to be selected to attend the 30 under 30 Cannes Lions Brand Marketers Academy? Our Senior Brand Strategist at Droga5, Lauren Hong, shares her transformative journey and the unforgettable highlights from this exciting experience!

🦁 We’re excited to announce that our team at The Monkeys won the Grand Prix Film Lion and three more Silver and Bronze Lions for the “Play it Safe” campaign for Sydney Opera House. 🏆 Grand Prix: Film - Local Brand 🥈 Silver: Entertainment - Social Behavior & Cultural Insight 🥈 Silver: Film Craft - Use of Original Music 🥉 Bronze: Film - Travel, Leisure, Retail, Restaurants & Fast Food Chains #CannesLions2024

🦁 Congratulations to our colleagues at @droga5 for winning another Silver Film Lion for their ‘Rumble’ campaign with General Entertainment Authority, and our Danish team for taking home a Bronze Film Lion for their work with Copenhagen Metro. 🥈 Silver: Film - Media/Entertainment 🥉 Bronze: Film - Travel, Leisure, Retail, Restaurants & Fast Food Chains #CannesLions2024

🦁🌴☀ What a week! Swipe for your insights from #CannesLions2024 and learn more about the key themes we discussed on the ground.

🦁 We’re happy to announce that our team at @themonkeys has won two Silver Lions for the “Play It Safe” campaign for Sydney Opera House, and our teammates at @droga5 have secured two Bronze Lions for the “Rumble” campaign for General Entertainment Authority. 🥈 Silver: Entertainment - Social Behavior & Cultural Insight
🥈 Silver: Film Craft - Use of Original Music
🥉 Bronze: Film Craft - Production Design/Art Direction
🥉 Bronze: Film Craft - Use of Licensed/Adapted Music #CannesLions2024