“The Truth about Ascending Asia,” an important study delving deeply into the attitudes and beliefs of this dynamic and diverse region conducted by our global intelligence unit McCann Worldgroup Truth Central, a powerful vision for the future is revealed: - 92% believe Asian brands will become more influential globally. - 92% believe cultural diversity is Asia’s greatest wealth and should be celebrated more. - 85% believe that everyday life will be better for them in Asia in 10 years. - 86% believe it is important for brands to have a voice on social issues. This research underscores the opportunity for brands to play a role in realizing the Asian Dream. Through enduring values, timely cultural trends, and universal resonance, brands have the power to create a brighter future not only for Asia but for global communities as well. This isn’t just a call to action, it’s an invitation to join us on a transformative journey. To read more, visit the link in our bio. #TruthWellTold #McCannWorldgroup