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We are thrilled to announce that Iván Czwan Altobelli is joining McCann Worldgroup as our new Global Chief Talent Officer.    Iván is a force in our industry and brings a wealth of experience in talent strategy development and organizational transformation and culture, having led teams at top creative agencies and professional services firms. Most recently, he served as Global Chief People Officer at Dentsu Creative. He’s known for his collaborative leadership and commitment to building strong teams.   Before Dentsu, Iván worked across several countries and cultures, providing strategic HR support to the creative and digital agencies for Accenture, including Karmarama, Rothco, and Droga5, among others. This included leading talent acquisition strategies, fostering cross-functional collaboration between agencies, driving employee development programs, and implementing initiatives to enhance agency culture and performance. Throughout his career, Iván has held many talent and HR leadership roles, including serving as Global Performance Management Lead, M&A HR Integration Lead, and as a HR Business Partner. He is a respected and empathetic talent leader, whose creative energy and passion come through in all that he does.   We’re excited to have Iván on board! Please join us in welcoming him to McCann Worldgroup.

It is with immense gratitude that we congratulate our Global Chief Talent Officer, Cindy Augustine, on her forthcoming retirement in January.   Cindy joined us from FCB three years ago and has been a force for good, shaping us into a more creative, collaborative, and inclusive organization. She’s a true leader, instrumental in attracting some of the industry’s very best talent to McCann Worldgroup and to our industry, and mentoring countless leaders who now run offices, brands and client businesses across our company and beyond.   Over the course of her illustrious career, this powerhouse lawyer turned talent leader has been recognized three times as one of Savoy Magazine’s Top 100 Most Influential Black Leaders in Corporate America and named to Black Enterprise’s list of the Most Powerful Women in Business. She also sits on the Board of Trustees for the Innocence Project, a nonprofit organization that works to exonerate people who have been falsely convicted of crimes.    We will miss Cindy tremendously, but we are delighted for her to finally realize her plans for retirement. Cindywas recently appointed to the board of directors at REV Group, Inc., and will be spending much more time with her grandchildren.  We are excited to announce our new Global Chief Talent Officer in the coming days. For now, please join us in thanking Cindy for her contributions and wishing her all the best in retirement.

Our European teams were honored at the Eurobest Awards today, taking home a total of 15 awards.   Among the winners were 3 Grand Prix wins, honoring our commitment to radical creativity. “The Everyday Tactician” by McCann London for Xbox won in both Activation and Entertainment & Brand Experience categories. “Room for Everyone” by McCann Poland for Mastercard won in the Creative Data category.   Congratulations to all those who contributed to these impactful campaigns! #McCannWorldgroup #TruthWellTold

Today, Interpublic announced an agreement to be acquired by Omnicom, bringing together Interpublic’s extensive brand building and marketing expertise with Omnicom’s innovative services, to form a premiere global marketing organization.    The combined company will bring together unmatched capabilities, including the industry’s deepest bench of marketing talent, and the broadest and most innovative services and products, underpinned by the most advanced sales and marketing platform, strongly positioning us for continued growth in the new era of marketing.   At McCann Worldgroup, we’re excited about the potential of our collective capabilities for our clients, which will only strengthen how we deliver on our mission of building enduring brands through the radical creativity of Truth Well Told.   “Our two companies have highly complementary offerings, geographic presence and cultures. We also share a foundational belief in the power of ideas, enabled by technology and data. By joining Omnicom, we are creating a uniquely comprehensive portfolio of services that will make us the most powerful marketing and sales partner in a world that’s changing at speed.” — Interpublic CEO Philippe Krakowsky.

McCain, one of the UK’s biggest food brands, has chosen McCann Content Studios as its UK and Ireland social agency of record.   Mark Hodge, VP of marketing at McCain said, “As one of the nation’s favourite brands, social media is a key part of our ecosystem for engaging with consumers. We were looking for a strategic partner to support our ambitious plans, and during the pitch we were really impressed by the McCann teams’ energy and creativity. We are very excited about the possibilities the partnership presents.”   On the win, Luke Taylor, head of McCann Content Studios in Manchester, said, “Opportunities this big don’t come around often and it ignited the whole agency. McCain is one of those much-loved household favourites - fresh from an IPA Grand Prix win- and we can’t wait to get started.”   Round of applause to MCS, great work!

“The Truth about Ascending Asia,” an important study delving deeply into the attitudes and beliefs of this dynamic and diverse region conducted by our global intelligence unit McCann Worldgroup Truth Central, a powerful vision for the future is revealed: - 92% believe Asian brands will become more influential globally. - 92% believe cultural diversity is Asia’s greatest wealth and should be celebrated more. - 85% believe that everyday life will be better for them in Asia in 10 years. - 86% believe it is important for brands to have a voice on social issues. This research underscores the opportunity for brands to play a role in realizing the Asian Dream. Through enduring values, timely cultural trends, and universal resonance, brands have the power to create a brighter future not only for Asia but for global communities as well. This isn’t just a call to action, it’s an invitation to join us on a transformative journey. To read more, visit the link in our bio. #TruthWellTold #McCannWorldgroup

This holiday season, the iconic 111-year-old USPS Operation Santa program takes a giant leap into the future with its exciting new e-commerce debut. Thanks to MRM, “Santa’s Gift Shoppe” now offers an innovative online fulfillment option, bringing holiday joy to tens of thousands of Americans who send wish lists to the North Pole each year. Partnering with Toys “R” Us, USPS is expanding the program’s reach, making it easier than ever for anyone to spread the magic of gift-giving and make holiday dreams come true.   “Holiday commerce meets people in the moment. Thanks to USPS Operation Santa, there are many people who want to fulfill wishes but sometimes don’t, due to many factors,” said MRM global chief creative officer, Ronald Ng. “Modernizing this timeless tradition by partnering with Toys “R” Us opens more doors and possibilities for frictionless engagement, while elevating the holiday magic of a successful, enduring platform.”

Kevin the Carrot, everyone’s favorite festive mascot, returned for his 9th festive outing to rescue the Christmas Spirit from Dr Humbug. Created by McCann for Aldi UK, Kevin has once again won Christmas with System1 placing him at the top of the brand-building rankings with the maximum 5.9-star rating.   It’s the 4th time in the past 5 years that Kevin has been ranked #1, a big congrats to McCann and our clients at Aldi UK, Kevin is a star! Bravo.   The campaign also supports the Teenage Cancer Trust, with Aldi targeting £15M in donations to the foundation.

Our Chief Creative Officer, Javier Campopiano, spoke with Brittaney Kiefer for Adweek’s latest installment of “Big Ideas,” a series featuring the industry’s top creative minds.    Javier expresses his strong belief in truth-telling, saying of our “Truth Well Told” philosophy,  “It’s the most beautiful platform that any communications or advertising company has.”   Some may find “truth” coming from advertisers ironic, but according to Javi, this is an opportunity, not a contradiction. “This is an opportunity for us to champion the truth and help companies that also want to be truthful with their customers. For many people, companies still have more credibility than governments or institutions. They have to be truthful, because the moment you’re not, people will tell you immediately,” he said.    Read the full article on Adweek at the link in our bio.   #McCannWorldgroup #TruthWellTold

[Mind]ography, a new project for Instax™ by McCann + HERO Australia, debuted last week with a groundbreaking ethos: turning memories into photographs.    Lost memories were reconstructed from the mind of Nicole Toum, a support worker from Sydney. After Nicole tragically lost her father in 2018, she also lost dozens of digital photos; and she chose three of these core memories to be recovered through [Mind]ography.   “This is literally cutting-edge, mind-reading research,” said Dr Paul Scotti, of Princeton Neuroscience Institute, who led the experiment. “We scanned Nicole’s brain with Functional MRI as she saw and imagined thousands of images, training our algorithm to recognize her brain patterns. Then when she imagined her memories, the AI could create a visual reconstruction of what she was imagining.”   Her memories then became the focus of an exhibition in Sydney, as well as a cultural phenomenon. Since the exhibition, Instax™ has seen an 8x increase in social engagement and a reach of 12 million so far (impressive given Australia’s population of 26 million people).   To watch the full video, head to the link in our bio.

Bold, spontaneous, effortlessly cool, Cara Delevinge has been named the latest brand ambassador for L’Oréal Paris. In her first campaign film created with McCann Paris, she encourages audiences to be themselves, demonstrating the iconic, enduring tagline “I’m Worth It.”   Julien Calot, Chief Creative Officer of McCann Paris and director of the film commented: “We opted for a free and spontaneous writing style in this film: an editorial video crafted like a music video. It provided an opportunity to explore, through quirky yet unmistakably Parisian scenes and Cara’s impactful punchlines, the many facets of her strong personality, while staying aligned with the brand’s values. This film highlights a powerful woman, free to assert herself and be whoever she wants, however she wants. Definitely ‘worth it.’”

Congrats are in order as McCann Canada has been named Effie Agency of the Year in Canada and took home the Grand Effie, demonstrating the power and impact of Truth Well Told.   With the Grand Effie, one gold, three silvers, three bronze and five finalists, McCann Canada wrapped the ‘24 Effie Awards with recognition across seven separate clients and three offices—a testament to strong client partnerships and the efforts of the many McCanners who contributed so much to this work.   The Grand Effie recognized McCann Canada’s important project for Kids Help Phone, “Feel Out Loud.” This campaign encouraged children today, who are more connected to their phones and social media than ever, to speak up about their emotions and provided access to support and resources.   Congrats, McCann Canada!